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3 growth tactics that helped us surpass Noom and Weight Watchers

3 growth tactics that helped us surpass Noom and Weight Watchers

Henrik Torstensson
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Henrik Torstensson is CEO and co-founder of Lifesum. Previously, he was Head of Premium Sales at Spotify and SVP, Strategy at Stardoll.

Many shoppers may assume Noom or Weight Watchers are trade leaders with their nonstop commercials, however neither is the fastest-growing weight administration program.

Over the previous 12 months, diet app Lifesum has acquired customers at practically twice the speed of each Noom and Weight Watchers, in response to statistics from Sensor Tower, the unbiased market intelligence for the cell app economic system.

Over this previous summer season, we surpassed Noom on the worldwide scale with 45 million customers. More impressively, we completed this with none TV buys. That’s proper — no multimillion greenback advert campaigns, permitting us to redistribute treasured advertising and marketing {dollars} to different development initiatives.

Here’s a more in-depth take a look at the three development advertising and marketing ways I credit score with serving to us scale Lifesum during the last 36 months. It’s a method any startup can use, no matter measurement or finances.

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Understand the totally different generational lenses

Generations strategy merchandise in a different way. It’s necessary for startups to grasp the totally different generational approaches of their clients. Startups that spend time pondering and strategizing about the place generational tendencies are going will scale sooner.

Here’s a more in-depth take a look at the three development advertising and marketing ways I credit score with serving to us scale Lifesum during the last 36 months. It’s a method any startup can use, no matter measurement or finances.

Millennials and Generation Z at the moment are the biggest shopper market on the planet, so you possibly can’t ignore them if you wish to scale. With Lifesum these generations have helped our model surpass the older and well-established rivals. We achieved this by intimately understanding how they view well being and health.

Gen Z and millennials are all about empowerment. They grew up with Google and Facebook, having data at their fingertips. They are far much less more likely to be moved by a TV industrial since they want to find the world on their very own.

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In our trade, we’ve realized millennials and Gen Z don’t desire a one-size-fits-all weight reduction program or to rely energy like their dad and mom did 20 years in the past. As millennials and Gen Z began embracing keto, intermittent fasting and pescatarian diets, our diet workforce had already created tailor-made applications to assist them keep it up.

Bypass conventional advertising and marketing strategies

As a model, it’s necessary to look forward and anticipate what’s coming subsequent. This additionally applies to advertising and marketing your product. If you get in early with rising advertising and marketing platforms, you’ll lower your expenses and doubtlessly attain extra early adopters.

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