Acast, a podcast monetization and distribution platform, introduced a brand new partnership with JioSaavn, one of many largest streaming audio providers in India. The settlement imply JioSaavn will distribute content material from Acast and have entry to its know-how for podcasters.
JioSaavn, which claims 104 million month-to-month lively customers, is the second-largest streaming audio service in India after Gaana, and holds about 24% market share, based on an OTT Audience Measurement Insights report.
Podcasts from Acast’s community will probably be added to JioSaavn’s streaming app over the subsequent two months. Based in Sweden, Acast focuses on growing methods to assist podcasters monetize, together with subscription paywalls and dynamic adverts. Publishers on Acast’s community embrace the Guardian, BBC, the Financial Times and PBS NewsHour.
JioSaavn launched unique programming in 2016, together with JioSaavn podcasts, which it says now has greater than 200 hours of unique content material.
In a press assertion, Ishani Dasgupta, JioSaavn’s lead of podcast partnerships, stated, “Podcasting remains to be largely nascent to customers within the Indian market, with momentum rising rapidly. The capacity to develop and construct new audiences, new reveals and set up pathways for manufacturers to entry each is absolutely simply starting for our 1.three billion potential client market.”