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Alkemics picks up €21M for its supplier-retailer collaboration platform

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Alkemics picks up €21M for its supplier-retailer collaboration platform

Alkemics, the Paris-based platform that lets manufacturers collaborate and launch merchandise with retailers, has picked up €21 million in a Series C funding. It follows €20 million raised in 2016.

Backing the spherical is growth-stage fund Highland Europe. Existing traders Cathay Innovation, Index Ventures, SEB Alliance and Serena Capital additionally participated.

The new funding comes off the again of what Alkemics claims has been hovering demand from grocers and suppliers in response to the coronavirus pandemic and a “fast shift” to omni-channel purchasing. “Analysts now anticipate the web grocery market to develop by 25% in 2020, having seen gross sales leap by 30% throughout April,” says the French firm.

Founded all the way in which again in 2012, Alkemics works with a few of France and the U.Okay.’s largest grocery retailers –together with E.Leclerc, Intermarché, Casino, Tesco and Ocado — to assist them digitise their business processes with greater than 17,000 manufacturers. The platform connects retailers to multinational suppliers, similar to Nestlé, in addition to small native producers, to assist them on-board and launch new merchandise.

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Essentially, Alkemics digitises the completely different levels of “supplier-retailer relations,” spanning product discovery, listings, and gross sales throughout all channels. This has grow to be more and more essential, particularly throughout the context of on-line purchasing, as customers demand “detailed data and better transparency concerning the merchandise they eat”, notes Alkemics.

“Alkemics allows retailers to handle their enterprise relationship with suppliers to find, checklist and market all merchandise to omni-channel customers in a single single and safe platform,” says Alkemics co-founder and CEO Antoine Durieux.

More broadly, the premise is that by making it simpler for retailers to collaborate with manufacturers/suppliers, new merchandise can go-to-market extra shortly, whereas making certain that product information is at all times as clear and updated as attainable.

This is in distinction to the established order the place Durieux says it could possibly tackle common 60 days for a producer to get a product in retailer. “It’s [traditionally] a mixture of tradeshows, in-person conferences, hundred of backwards and forwards, XLS recordsdata despatched over e mail…,” he explains.

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Meanwhile, armed with new capital, Alkemics says it’ll launch in Scandinavia, Germany and Benelux. The firm additionally plans to increase to completely different verticals.

Adds Durieux: “Our goal is to make B2B enterprise even faster, simple and interactive. Any producer ought to have the ability to put a product available on the market as simply as in the event that they have been posting a message on a social community, and any retailer ought to have the ability to discover the merchandise that buyers are searching for by merely looking via an app”.

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