Amazon is doubling down on one of many greatest strengths of Prime Video streaming service: Aggressive pricing.
The e-commerce big on Wednesday introduced Prime Video Mobile Edition, an much more inexpensive tier of the on-demand video streaming service — now additionally bundling further perks.
The Prime Video Mobile Edition, for which Amazon has partnered with Indian telecom community Airtel, will function 28-day mobile-only, normal definition (SD) entry to clients in India for Rs 89 ($1.22). This tier may even embody 6GB of cell knowledge for the interval to the shoppers.
There are a number of extra pricing choices out there.
The service is at present solely out there in India. Its launch comes years after Netflix made out there an identical plan in India.
“India is one among our quickest rising territories on the planet with very excessive engagement charges. Buoyed by this response, we wish to double-down by providing our much-loved leisure content material to an excellent bigger base of Indian clients. Given excessive cell broadband penetration within the nation, the cell phone has change into some of the extensively used streaming units,” stated Jay Marine, Vice President, Amazon Prime Video Worldwide, in a press release.
More to observe…