WarnerMedia’s new streaming service HBO Max launched in the present day with a few conspicuous absences from the listing of supported units — Max is just not but obtainable on Roku or Amazon’s Fire TV.
It seems like this isn’t only a technical problem that shall be fastened imminently. WarnerMedia’s vice chairman of communications Chris Willard advised USA Today that “there is no such thing as a deal in place” to carry the service to these platforms.
In a press release despatched out this afternoon, Amazon advised that the disagreement revolves round bringing HBO Max to Prime Video Channels, and round HBO’s considerably complicated distribution technique. (For these of you who haven’t been following alongside: The HBO Now app is being up to date as HBO Max, which incorporates HBO, plus a bunch of different content material. At the identical time, HBO will proceed to function as a standalone model.)
The firm mentioned that by not making Max obtainable by Prime Video Channels, WarnerMedia’s father or mother firm AT&T “is selecting to disclaim these loyal HBO prospects entry to the expanded catalog.”
Here’s Amazon’s full assertion:
With a seamless buyer expertise, almost 5 million HBO streamers at present entry their subscription by Amazon’s Prime Video Channels. Unfortunately, with the launch of HBO Max, AT&T is selecting to disclaim these loyal HBO prospects entry to the expanded catalog. We imagine that when you’re paying for HBO, you’re entitled to the brand new programming by the strategy you’re already utilizing. That’s simply good customer support and that’s a precedence for us.
Meanwhile, a press release from Roku additionally pointed to unresolved points:
As the No. 1 streaming platform within the U.S. we imagine that HBO Max would profit drastically from the dimensions and content material advertising and marketing capabilities obtainable with distribution on our platform. We are centered on mutually optimistic distribution agreements with all new OTT companies that may ship a top quality consumer expertise to viewers within the greater than 40 million households that select Roku to entry their favourite packages and uncover new content material. Unfortunately we haven’t reached settlement but with HBOMax. While not on our platform in the present day, we stay up for serving to HBOMax sooner or later efficiently scale their streaming enterprise.
Update: WarnerMedia simply offered an extra assertion.
We are thrilled that HBO Max is broadly obtainable at launch to prospects by quite a lot of units and distribution companions in addition to HBOMax.com. Our aim is to make HBO Max obtainable on each platform doable to as many viewers globally as doable to allow them to get pleasure from beloved exhibits from HBO, the Warner Bros. film and TV library and a variety of hit programming unique to HBO Max. We stay up for reaching agreements with the few excellent distribution companions left, together with with Amazon and on par with how they supply prospects entry to Netflix, Disney+ and Hulu on Fire units.
HBO Max launches in the present day; right here’s what it is advisable know