Amazon Prime Video is starting to roll out a coviewing characteristic to Amazon Prime members within the U.S., the corporate introduced as we speak. The “Watch Party” characteristic, which is included at no further price with a Prime membership, permits members to observe video content material collectively on the similar time with the playback synchronized to the host’s account.
The host of the cowatching session will be capable of begin, cease and pause the Watch Party as wanted all through the session, and people modifications may even be synced to all members’ units immediately.
Each session may assist as much as 100 members — so long as these members even have a Prime membership (or a Prime Video subscription) and are are watching from throughout the U.S.
While the video is enjoying, customers can socialize with different members by a built-in chat characteristic that helps each textual content and built-in emojis.
At launch, Watch Party is obtainable through Prime Video on the desktop and is supported throughout hundreds of titles within the Prime Video SVOD (subscription video on demand) catalog. This contains the third-party content material that comes with Prime in addition to Amazon Originals like “Fleabag,” “The Marvelous Mrs. Maisel,” “Tom Clancy’s Jack Ryan,” “HANNA,” “Mindy Kaling’s Late Night,” “Donald Glover’s Guava Island,” “Troop Zero,” “The Big Sick,””The Boys,” “Homecoming,” “My Spy,” and others.
Titles accessible just for hire or buy aren’t accessible inside Watch Party right now, Amazon says.
To get began with Watch Party, clients will click on on the brand new Watch Party icon on the film or present’s web page on Prime Video desktop web site. They’re then given a hyperlink they will share with family and friends nevertheless they need. Recipients who click on the hyperlink will then be part of the session and be capable of chat with others.
Amazon says the brand new characteristic was constructed as a local expertise for Prime Video.
The firm is the most recent streaming service to roll out bulit-in assist for coviewing — one thing that’s change into a well-liked exercise through the coronavirus pandemic as individuals are spending extra time at house.
While the U.S. was sheltering in place below coronavirus lockdowns, a browser extension known as Netflix Party went viral. Soon, all of the streamers wished in on this motion. HBO, for instance, partnered with the browser extension maker Scener to supply a “digital theater” expertise for cowatching that helps as much as 20 individuals.
Hulu extra just lately launched its personal native Watch Party characteristic for its “No Ads” subscribers on Hulu.com. Media software program maker Plexa additionally rolled out cowatching assist across the similar time.
Amazon, nevertheless, had already provided a technique to cowatch a few of its Prime Video titles earlier than as we speak. Its game-streaming website Twitch had launched Watch Parties this spring throughout over 70 Amazon Prime Video titles. The new native expertise rolling out now presents a broader choice and has the potential to increase to extra markets sooner or later.
If you don’t see Watch Party but, you’ll have it quickly because the characteristic is simply now starting to roll out extra broadly.
Amazon wouldn’t touch upon its future plans for Watch Party. When requested concerning the roadmap forward, the corporate would solely say that it introduces options once they’re prepared for purchasers.