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Amazon really just renamed a Seattle stadium ‘Climate Pledge Arena’

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Amazon really just renamed a Seattle stadium ‘Climate Pledge Arena’

As perennial front-runner for the title of probably-the-most-evil tech firm, Amazon has an extended strategy to go to rehabilitate its picture as a take-no-prisoners, industry-consolidating wealth machine.

In a daring effort to take action, the corporate introduced right this moment that it might purchase the rights to Seattle’s KeyArena, an growing old stadium presently below redevelopment within the metropolis. Amazon founder and CEO Jeff Bezos boasts that the stadium will “be the primary web zero carbon licensed enviornment on the planet.”

“Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as an everyday reminder of the pressing want for local weather motion,” Jeff Bezos wrote on Instagram.

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I’m excited to announce that Amazon has purchased the naming rights to the historic Seattle enviornment beforehand generally known as KeyArena. Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as an everyday reminder of the pressing want for local weather motion. It would be the first web zero carbon licensed enviornment on the planet, generate zero waste from operations and occasions, and use reclaimed rainwater within the ice system to create the greenest ice within the NHL. #ClimatePledge

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A submit shared by Jeff Bezos (@jeffbezos) on Jun 25, 2020 at 11:00am PDT

Other common reminders for pressing local weather motion embrace the corporate’s personal workers strolling out to protest its lack of accountability on local weather points, its ongoing courtship with oil and gasoline firms and the sheer quantity of instances in a single day we see Amazon supply vans dropping packages off on the identical block.

Addressing its document of local weather indifference, Amazon introduced a $2 billion funding in sustainable efforts to scale back the corporate’s huge carbon footprint earlier this week as a part of the identical climate-friendly PR blitz.

Bezos himself introduced in February that he would make investments $10 billion of his private wealth in a fund to deal with local weather change, which might be the least you are able to do if you’ve amassed an quantity of wealth that’s incomprehensible to any regular individual on the expense of staff, the setting and no matter else acquired in the way in which.

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Jeff Bezos introduced a $10 billion fund to battle local weather change

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