Yesterday, a health gear maker known as Echelon Fitness introduced its newest product, the so-called Prime Bike. At $500, it’s practically a clone of Peloton’s $1,900 product. The firm stated it had developed the bike “in collaboration with Amazon”. Amazon is now saying that’s not true and has eliminated the product from its web site and issued statements distancing itself from Echelon. The press launch saying the product is now faraway from most listings, too.
“This bike will not be an Amazon product or associated to Amazon Prime,” Amazon stated in a launched assertion. “Echelon doesn’t have a proper partnership with Amazon. We are working with Echelon to make clear this in its communications, cease the sale of the product, and alter the product branding.”
This comes the day after Echelon Fitness introduced the product, touting the partnership that resulted in “[Amazon’s] first-ever related health product”. The $500 bike definitely appeared the half as a Peloton knock-off. Despite weighing 45 lbs lower than Peloton’s unique, Echelon’s Prime Bike had the identical coloration scheme, design, and options minus a big video monitor.
At this time, the bike is unavailable from Amazon. If the retailer’s assertion above is any indication, the product will ultimately be re-listed and obtainable on the market beneath totally different branding. Or consumers can look to Walmart the place it’s obtainable beneath a special title for a similar value.