The Amazon app is getting a makeover. You might have already noticed the refreshed model of the Amazon procuring app with its new coloration scheme and revamped navigation if you happen to’re an iPhone person. The adjustments started rolling out earlier this summer season to iOS customers within the U.S. and are on observe to achieve 100% of the U.S. cellular buyer base on iOS by the top of this month. Other markets will see the updates arrive later this 12 months and an Android launch will then comply with.
The firm had not but publicized the adjustments to its procuring app, however confirms the iPhone updates are part of its bigger plan to make it simpler to direct cellular customers to their most-used options.
Amazon says the brand new model of the app will initially be obtainable to clients within the U.S., Canada, Europe, China, Japan and Central and South America, earlier than reaching different markets.
You might first discover the Amazon app appears brighter, because of a change that standardizes the app’s high navigation bar to a brand new blue-green gradient. However, the larger adjustments are centered on how the app works, not the colours it makes use of.
The redesign’s bigger purpose, Amazon explains, was to make it simpler for customers to search out what they’re in search of — even once they’re utilizing their iPhone with one hand, as is widespread.
As you progress via the up to date app, you’ll discover a brand new “Quick Access” bar floating on the underside of the display screen that gives shortcuts to probably the most ceaselessly accessed options. This bar gives hyperlinks to the app’s Home web page, the place you’ll discover your personalised procuring suggestions, program provides and different seasonal content material. The second button, a profile icon, takes you to your account web page the place you’ll discover your orders, lists, account choices and beforehand browsed and searched objects.
With the third button, you possibly can entry your Amazon cart, the place you’ll additionally discover your orders and your “Buy Again” ideas.
Finally, for these attempting to navigate elsewhere within the Amazon app with one hand, the brand new Quick Access bar options its personal “hamburger” menu (the three horizontal traces), the place you possibly can browse and uncover different Amazon departments and packages, together with offers, Whole Foods and your Alexa Shopping List, amongst others.
The hyperlinks listed within the navigation part are a lot bigger than earlier than, too, for simpler studying on small screens.
Unfortunately, Amazon hasn’t but discovered tips on how to handle its ever-growing checklist of “Programs & Features.” Today, this part of the app nonetheless considerably randomly combines Amazon’s numerous initiatives like Treasure Truck, Subscription Boxes, curated collections (like Made In Italy or Amazon Launchpad), social options (like #DiscoveredItOnAmazon) in addition to its companies like Amazon Fresh, Amazon Pantry and others alongside hyperlinks for bodily locations. (Amazon Go, for some purpose, will get its personal hyperlink, as a substitute of being featured beneath Amazon Physical Stores.)
Even the navigation’s title, the imprecise and all-encompassing “Programs & Features,” hints at an absence of group. It’s additionally unclear why Amazon lists some issues in each this part and in “Departments,” like Amazon Fresh. Meanwhile, others, like Amazon’s Handmade part, solely will get one itemizing.
But Amazon doubtless has a plan in thoughts when it makes such selections. Online grocery, for instance, helps drive e-commerce gross sales amid the pandemic. It can’t damage, then, to make Amazon’s grocery companies simpler to search out by placing a hyperlink all over the place — together with, in fact, on the high of the house display screen in the principle navigation row.
Here, Amazon highlights its key options: Whole Foods, Fresh, Alexa Lists, Prime, Video and Music. (Imagine how a lot display screen actual property might be freed up if Amazon may solely work out tips on how to consolidate its on-line grocery enterprise into one service as a substitute of two!)
Other areas of the app acquired format adjustments within the redesign, as effectively.
At the highest of the display screen, for instance, the app encompasses a simplified navigation bar the place you possibly can rapidly faucet to carry out a search utilizing textual content or your digital camera or have interaction with Alexa.
An Amazon spokesperson confirmed the small print and time-frame of its launch plans for the brand new app with TechCrunch.
“The new design for Amazon’s app on iPhone gives clients simpler entry to the options they use most, whereas on the go. This contains the homepage, account and order info, their cart and the flexibility to browse and uncover Amazon departments and packages,” the spokesperson stated.
The retailer has but to replace its App Store itemizing to showcase the app’s new look-and-feel, which, for reference, is displayed beneath.
Not each cellular makeover deserves consideration, however this revamp is considered one of Amazon’s larger updates up to now — particularly because it has completely moved its primary navigation and even modified its model’s coloration scheme. (Well, apart from the app’s icon, which nonetheless options the traditional, darker shade of blue.)
It’s additionally notable as a result of Amazon’s app is among the largest on iPhone, usually within the high 20 within the U.S. App Store. It’s presently the No. 26 Overall app within the U.S., as of the time of writing.