S’More, a relationship app that’s targeted on serving to customers discover extra significant relationships, introduced in the present day that it has raised $2.1 million in seed funding.
S’More (brief for “one thing extra”) ensures that customers can’t give attention to bodily look, as a result of photographs are initally blurred — they progressively un-blur as you work together with somebody. The startup has launched new options like video chat (additionally blurred initially), and it launched a redesigned app of the start of this month — CEO Adam Cohen-Aslatei mentioned it’s a “fully rebuilt product” with new options like real-time dialog prompts and the power to pay to advertise your profile.
Cohen-Aslatei additionally mentioned that S’More’s give attention to “anti-superficial relationships” is attracting an actual viewers, with 160,000 downloads in its first yr and “hundreds” of paying customers, together with a 50% enhance in subscriptions after launching the brand new app in January.
Looking at how relationship will evolve after the pandemic, Cohen-Aslatei advised, “I don’t assume we’re going again to the way in which issues had been.” He pointed to a current survey of S’More customers wherein 80% of respondents mentioned they hadn’t gone on a single stay, in-person date in 2020.
“Do you need to meet for informal encounter on Tinder, or do you must need to have a dialog get to know an actual individual on S’More?” he mentioned. Assuming that many individuals will select the latter, the following query is: “How do you make discovery enjoyable? There’s bought to be multimedia, video, audio, video games, all of these options are a part of our product roadmap … S’More will really feel like Hinge meets Nextdoor.” (Apparently, there’s “an enormous cohort” of customers on Nextdoor who’re single and searching for relationships.)
The new funding comes from a protracted listing of buyers: Benson Oak Ventures, Mark Pincus’ Workplay Ventures, Gaingels VC, Loud Capital/Pride Fund
SideCar Angels, AppLovin Chairman Rafael Vivas, Joshua Black of Apollo Management, Plus Grade CEO Ken Harris, Harvard geneticist George Church, former Meet Group CEO John Abbott, former IMAX CEO Brad Weschler, Aaron and Sharon Stern, Justen Stepka/Enterprise Fund, Boston Harbor Angels, Grit Daily CEO Jordan French, Kind.Fund founder Marty Isaac, Craig Mullett and Dating Group.
Cohen-Asletai advised me the funding has already allowed him to rent what he’s calling a “founding workforce,” together with chief architect Long Nguyen, head of operations Sneha Ramanchandran, head of product and design Regina Guinto and senior developer David Lichy.
S’More can be asserting that it has signed a manufacturing take care of producers Elvia Van Es Oliva and Jack Tarantino, who’ve labored on reveals like “90 Day Fiancé.” Cohen-Asletai mentioned the startup will work with them to create “anti-superficial” relationship content material for digital platforms and TV networks.
This deal builds on the success of S’More Live, the startup’s celeb relationship present on Instagram Live, which has aired 60 episodes up to now.
“We’re utilizing that present to construct our model, to achieve consciousness after which … we’re truly in a position to leverage the entire viewers and retarget them with content material from S’More, which has made our price to accumulate a consumer [very affordable],” Cohen-Asletai mentioned.
S’More is a brand new relationship app that appears to droop bodily attraction for one thing extra