When Apple stories its earnings on Wednesday, you’ll be able to count on mentions of India on the decision.
Apple shipped greater than 1.5 million iPhone models in India within the quarter that resulted in December, up 100% year-on-year, making this its greatest quarter on the planet’s largest smartphone market up to now, in keeping with analysis corporations Counterpoint and CyberMedia.
Thanks to the improved gross sales of older era iPhone 11, iPhone XR, iPhone 12 and the newer iPhone SE, Apple doubled its market share in India to 4% within the quarter, the analysis corporations stated.
Overall, Apple shipped greater than 3.2 million iPhone models in India in 2020, up 60% year-on-year, Counterpoint stated.
The cargo progress comes months after Apple launched its on-line retailer within the nation and provided clients a wide-range of financing and improve choices, AppleCare+, and profitable perks resembling a free set of AirPods with the acquisition of iPhone 11. The firm plans to open its first bodily retail retailer within the nation later this yr.
For greater than a decade, Apple has struggled to promote its handsets in India due to the costly worth tags they carry. Most smartphones that ship in India are priced between $100 to $200. Samsung, and a bunch of Chinese smartphone distributors together with Xiaomi, Oppo, and Vivo flooded the market previously decade with their reasonably priced smartphones.
None the much less, in recent times Apple has visibly grown extra within the nation that can be one of many world’s quickest rising smartphones markets. The firm’s contract producers as we speak domestically assemble a spread of iPhone fashions and a few equipment — an effort the corporate kickstarted greater than two years in the past. (A current violent occasion at an Indian facility of Wistron, one among Apple’s contract producers, nonetheless, underscored among the challenges Apple will grapple with because it appears to scale its native manufacturing efforts within the nation.)
That transfer has allowed Apple to decrease costs of some older era iPhone fashions in India, the place for years the corporate has handed import obligation fees to clients. The beginning worth of the iPhone 12 Pro Max is $1,781 in India, in comparison with $1,099 within the U.S. (Apple has but to start out domestically assemble the iPhone 12 models.) The AirPods Pro, which sells at $249 within the U.S., was made accessible in India at $341 on the time of launch. AirPods Max, equally, is priced at $815 in India, in comparison with $549 within the U.S. (It doesn’t assist that a median particular person in India makes $2,000 a yr.)
Unlike most international corporations that supply their services and products without spending a dime in India or at among the world’s most cost-effective costs, Apple has centered completely on a small fraction of the inhabitants that may afford to pay huge bucks, Jayanth Kolla, chief analyst at Convergence Catalyst, informed TechCrunch.
That’s to not say that Apple has not made some modifications to its worth technique for India. The month-to-month price of Apple Music is $1.35 in India, in comparison with $9.99 within the U.S. Its Apple One bundle, which incorporates Apple Music, TV+, Arcade and iCloud, prices $2.65 a month in India.