Apple, not Samsung, was the top-selling smartphone brand in late 2020

Apple, not Samsung, was the top-selling smartphone brand in late 2020

Credit: David Imel / Android Authority

  • Apple ousted Samsung and Xiaomi to grow to be the top-selling cellphone model in This autumn 2020.
  • It was the primary time Apple had claimed the lead since 2016.
  • The iPhone 12 and Huawei’s decline helped Apple pull forward.

Android not has the highest spot amongst smartphone manufacturers. Gartner analysts have estimated that Apple overtook Samsung to grow to be the top-selling cellphone maker within the fourth quarter of 2020, claiming 20.8% market share to its rival’s 16.2%. That’s a pointy turnaround from the identical time a 12 months earlier, when Samsung simply edged out Apple to get 17.3% market share.

phone market share q4 2020 gartner 1

Credit: Gartner

Other prime manufacturers fared nicely, but it surely was a tough time for the business as a complete. Xiaomi surged from 8% market share to 11.3% within the house of a 12 months, however Oppo solely nudged forward barely from 7.5% to eight.9%. And it was one other disastrous quarter for Huawei — the US commerce ban lower its share from 14.Three p.c in late 2019 to simply 8.9% on the finish of 2020.

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The total cellphone market contracted 5.4% due in no small half to the COVID-19 pandemic prompting many purchasers to restrict their spending.

It’s a big milestone for Apple. This was the primary time the cellphone maker had topped Gartner’s quarterly market share ranks since fall 2016 and the iPhone 7. Samsung nonetheless led the full-year share with 18.8% versus Apple’s 14.8%, however the lead narrowed significantly.

See additionally: The finest Android telephones

Apple’s rise was helped by an ideal storm of occasions. The pandemic pushed the iPhone 12 launch from the corporate’s normal September time-frame to October, making a gross sales spike that might in any other case have been barely muted. This was additionally Apple’s largest choice of iPhones thus far, with the 12 Mini providing yet one more choice.  Huawei’s fall from grace definitely helped Apple’s cellphone market share numbers, even when prospects didn’t swap.

The shift in cellphone market share was partly a mirrored image of Samsung’s challenges. It confronted fiercer competitors from Chinese manufacturers like Xiaomi, Oppo, and Vivo as they gained affect outdoors of their residence nation. Low-end and mid-range telephones thrived within the fourth quarter, Gartner stated, and Chinese distributors have thrived in these classes in recent times.

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It’s not sure how most of those manufacturers will fare in 2021. Mass vaccinations and the general pandemic restoration might spark demand as folks depart residence extra usually. The Galaxy S21 might assist Samsung’s fortunes given sturdy early demand, but it surely’s not assured to fare higher total when funds telephones and direct rivals just like the Xiaomi Mi 11 pose main threats. It’s protected to presume Huawei will battle — it doesn’t have a lot of a future in telephones with out its personal chips or the Honor model.

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