Credit: David Imel / Android Authority
- Global smartphone shipments recovered in This autumn 2020 after a tumultuous 12 months.
- While Apple led the quarter, Samsung ended 2020 because the world’s largest smartphone OEM.
- Firms like Realme and Xiaomi continued to shine, whereas Lenovo and LG misplaced floor in 2020.
The international smartphone market skilled a gentle restoration within the remaining quarter of 2020 after a tumultuous 12 months for the business as an entire. While the vast majority of OEMs failed to realize any momentum within the remaining three months of the 12 months, Apple stood head and shoulders above the pack.
Apple noticed quarter-on-quarter progress of 96% in This autumn 2020, delivery almost 20 million extra items than second-placed Samsung, per Counterpoint’s newest report. It’s clear that the iPhone 12 sequence is placing appreciable strain on the Korean agency, and because of this, Samsung noticed its quarterly progress slashed by 22%. The Galaxy S21 sequence maker nonetheless completed prime of the tree in 2020 as an entire, claiming 19% of the worldwide market share over Apple’s 15%.
Huawei’s international struggles proceed
Credit: Ryan-Thomas Shaw / Android Authority
This autumn 2020 was a nightmare for Huawei. Still impacted by the US sanctions, the corporate fell from fourth place in Q3 2020 to sixth within the following quarter. It shipped simply 33 million gadgets in This autumn 2020, a drop of 35% over Q3 2020. BBK manufacturers Oppo and Vivo elevated their shipments by 10% and eight% quarter-over-quarter respectively to overthrow the Chinese large.
Read extra: Samsung Galaxy S21 vs iPhone 12: Battle of the giants
Looking at 2020 as an entire, Huawei nonetheless clings to 3rd within the international smartphone hierarchy. It mustered 187.7 million shipments throughout the 12 months to say 14% of the market share. We anticipate this quantity to additional decline in 2021 following the sale of Honor and bar any intervention from the Biden Administration.
Xiaomi had a quiet however regular 12 months. It stays the fourth largest OEM in 2020 delivery 17% extra gadgets than the earlier 12 months. It claimed the third spot in This autumn 2020 although, delivery 10 million extra gadgets on this quarter than a 12 months prior.
Realme shines, Lenovo fades
Other corporations value noting embrace Realme. The agency’s huge 417% progress in 2019 slowed considerably in 2020, however it nonetheless noticed shipments bounce by 65% year-over-year. The firm’s good run of type was echoed in India the place it claimed 13% market share within the area throughout 2020 — ok for fourth place within the nation’s market.
Lenovo was among the many largest casualties of 2020. The agency’s shipments tanked by 18%, compounded additional by Motorola’s poor efficiency. The latter noticed shipments lower by 16% in This autumn 2020, nonetheless, the Motorola Edge S could also be an indication of higher issues to come back for the corporate.
For fellow struggler LG, the 12 months was a combined bag. While it noticed a 13% drop in shipments throughout 2020 as an entire, the ultimate quarter of the 12 months heralded a minor restoration. The agency welcomed 600,000 extra shipments in This autumn 2020 than This autumn 2019, largely due to its mid-range push and new gadgets just like the LG Wing.
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