Audi has created a brand new enterprise unit referred to as Artemis to carry electrical automobiles geared up with extremely automated driving programs and different tech to market quicker — the newest bid by the German automaker to turn into extra agile and aggressive.
The conventional automotive trade, the place the design to start out of manufacturing cycle may take 5 to seven years, has been grappling with tips on how to carry new and modern merchandise to market extra rapidly to satisfy shoppers’ fickle calls for. The mannequin is extra akin to how Tesla or a client electronics firm operates.
The first mission below Artemis can be to “develop a pioneering mannequin for Audi rapidly and unbureaucratically,” Audi AG CEO Markus Duesmann stated in a press release Friday. The unit is aiming to design and produce what Audi describes as a “extremely environment friendly electrical automotive” as early as 2024.
Artemis can be led by Alex Hitzinger, who was accountable for Audi’s Autonomous Intelligent Driving (AID), the self-driving subsidiary that was launched in 2017 to develop autonomous automobile know-how for the VW Group. AID was absorbed into the European headquarters of Argo AI, a transfer that was made after VW invested $2.6 billion in capital and belongings into the self-driving startup.
Hitzinger, who takes the brand new place starting June 1, will report on to Duesmann. Artemis can be primarily based on the firm’s tech hub of its INCampus in Ingolstadt, Germany.
Artemis is below the Audi banner. However, the goal is for this group’s work to profit manufacturers below its mother or father firm VW Group. Hitzinger and the remainder of his crew could have entry to assets and applied sciences inside the complete Volkswagen Group . For occasion, Car.Software, an unbiased enterprise unit below the VW Group, will present digital providers to Artemis. The upshot: to create a blueprint that can make VW Group a extra agile automaker in a position to carry new and technologically superior automobiles to market extra rapidly.
VW Group plans to supply and promote 75 electrical automobile fashions throughout its manufacturers by 2029, a bunch that features VW passenger vehicles and Audi. The creation of Artemis hasn’t modified Audi’s plans to supply 20 new all-electric automobiles and 10 new plug-in hybrids by 2025.
“The apparent query was how we may implement further high-tech benchmarks with out jeopardizing the manageability of current initiatives, and on the similar time make the most of new alternatives within the markets,” Duesmann stated.