BuzzFeed uses AI to create romantic partners in its latest quiz

BuzzFeed uses AI to create romantic partners in its latest quiz

A brand new BuzzFeed quiz is the primary in what Director of Product for Quizzes Chris Johanesen stated he’s hoping will probably be a collection of “stunt-y experiments” that the writer launches this yr.

The quiz, timed for Valentine’s Day weekend, guarantees to “create your excellent boyfriend (or girlfriend) utilizing AI know-how.” Johanesen stated it’s designed to “poke enjoyable on the scenario we’re all in” (quarantine, clearly), in addition to the “bizarre world of on-line relationship.”

To take the quiz, you reply a collection of multiple-choices questions on what you’re in search of in your excellent romantic associate.

The questions will in all probability really feel acquainted to anybody who’s taken a quiz on BuzzFeed or elsewhere on-line, however the reply ought to be much more distinctive: Johanesen famous that in a standard on-line quiz, there may be “12 or 20 completely different outcomes which are written, and that’s just about it.” With this one, “you possibly can retake it dozens of instances and by no means get the identical outcomes.”

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Johanesen defined that the BuzzFeed staff generated an unlimited number of completely different profile pictures utilizing StyleGAN know-how. For the textual content, BuzzFeed employees contributed character traits, textual content messages quotes, hobbies and “bizarre, darkish stuff” that the quiz combines algorithmically.

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“I believe we’re largely attempting to embrace the absurdity of it,” he added. (I noticed this myself after I tried out a demo earlier this week and was assigned a girlfriend who needed to indicate off her “assortment of scabs.”) “We attempt to match it slightly bit to a few of your inputs in order that it’s not completely random. … An early model was extra practical, nevertheless it wasn’t as enjoyable.”

Looking forward, Johanesen stated he’s hoping to create extra quizzes which are “extra generative,” the place a author would possibly give you an idea however they don’t must “handwrite each single possibility.” Still, it appears like this strategy requires important editorial work, which Johanesen doesn’t count on to vary.

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“We might positively use machine studying fashions to jot down a quiz, nevertheless it in all probability wouldn’t be excellent,” he stated. Instead, the staff is desirous about “that intersection of what know-how can do this people can’t, and what people can do this know-how can’t.”

More broadly, he famous that BuzzFeed is experimenting to search out new methods to refresh the quiz format, for instance with the Quiz Party function and Quiz Streaks.

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