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ByteDance to shut down Vigo apps in India

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ByteDance to shut down Vigo apps in India

Chinese web big ByteDance has introduced plans to discontinue two of its apps in India, its largest abroad market, and urged its customers to maneuver to TikTok.

Vigo Video and Vigo Lite, two apps that enable customers to create and share short-form sketches and lip-syncing to Bollywood songs, posted a message early Monday (native time) to announce that they might be discontinued on the finish of October this 12 months.

In their message, titled “a farewell letter,” ByteDance stated it was saddened to close down the apps however didn’t supply a proof for the choice. Indian information outlet Entrackr first noticed the letter.

Unlike TikTok, ByteDance’s hottest app, Vigo Video and Vigo Lite have struggled to make inroads on this planet’s second largest web market. While TikTok has greater than 200 million customers in India, Vigo Video had about four million month-to-month lively customers final month and Vigo Lite might solely amass 1.5 million customers, in accordance with one of many prime cell perception corporations — information of which an trade govt shared with TechCrunch.

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While Vigo Video gained fewer than 1 million customers in a 12 months, Vigo Lite shredded simply as many throughout the identical interval, the information confirmed.

Both the apps counted India as their largest market however have been accessible in a number of different markets, together with neighboring nation Bangladesh, for example. It’s unclear whether or not ByteDance is discontinuing the app in each market. The firm didn’t instantly reply to a request for remark.

The transfer, regardless of the apps’ poor reception in India, comes as a shock. Recruitment posts submitted by ByteDance as late as final month described Vigo as one of many firm’s largest companies in India.

Other posts reveal that the corporate is trying to rent executives to aggressively discover methods to monetize its companies within the nation. ByteDance’s TikTok app has been scrutinized in India in current weeks for failing to actively take away movies that promoted violence, animal cruelty, racism, youngster abuse, and objectification of girls.

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In its message to customers on Vigo apps at present, ByteDance stated it’s going to assist them migrate their movies to TikTok. On TikTok, “it is possible for you to to point out your expertise to a bigger group of mates. We are desirous to see you [there]!” the message reads.

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