Camera optics kingpin Zeiss has a new smartphone partner

Camera optics kingpin Zeiss has a new smartphone partner

  • Camera lens firm Zeiss has teamed up with Vivo.
  • The Vivo X60 collection will carry Zeiss branding on the again.
  • It’s unclear how this partnership impacts HMD Global.

Nokia pushed the significance of cell digital camera lenses in an enormous means due to its long-running partnership with Zeiss, providing top quality cell digital camera optics. This tie-up prolonged to HMD Global, with the likes of the Nokia 9 PureView and Nokia 8.three providing this branding.

Now, the German optics producer has tied up with a brand new smartphone maker in Vivo, because the Chinese cell model revealed that the upcoming Vivo X60 collection will carry Zeiss branding. Check out the photographs beneath.

vivo X60 weibo
vivo x60 zeiss weibo

A tiny machine-translated line of textual content within the first picture means that Zeiss shall be supplying digital camera lenses for the brand new telephones. The firm beforehand labored with HMD Global on software program for Nokia-branded smartphones as effectively, so this can be a risk too.

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We’re additionally questioning whether or not that is an unique partnership, as it will be a serious flip of occasions if HMD loses Zeiss as a accomplice for its smartphones. The German optics firm has been related to the Nokia identify for the reason that mid-2000s, with a brief break earlier than teaming up with HMD Global again in 2017.

We’ve requested Vivo and Zeiss about what to anticipate from the partnership and whether or not it’s an unique deal, and we’ll replace the article if/when the corporations get again to us. Either means, the Vivo X60 collection is trying like a fairly good proposition up to now, additionally packing a brand-new Exynos 1080 processor and improved digital camera stability.

The Chinese OEM will probably reveal extra particulars concerning the Zeiss partnership on December 17, whereas the Vivo X60 collection launch takes place on December 29. So we gained’t have to attend too lengthy to seek out out extra data anyway.

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