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Carl Pei makes much ado about Nothing

  • OnePlus co-founder Carl Pei has revealed his new startup, known as Nothing.
  • The firm will launch good gadgets within the first half of the yr.

OnePlus co-founder Carl Pei left the smartphone producer final yr, later confirming that he was engaged on a brand new enterprise. Now, Pei has confirmed that the brand new firm is named Nothing.

“Nothing’s mission is to take away boundaries between folks and expertise to create a seamless digital future,” learn an excerpt of an organization press launch. So what’s going to the corporate truly offer, then?

Well, the corporate famous within the launch that its first “good gadgets” would launch within the first half of the yr.

It didn’t reveal something extra particular although, however Pei beforehand instructed Wired that the corporate is audio-related, and that a number of merchandise are coming in 2021. The government added on the time that the brand new firm was about extra than simply headphones.

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Pei instructed The Verge that Nothing would supply merchandise throughout a number of classes, and is aiming to construct an ecosystem of merchandise.

“The final imaginative and prescient of getting all the pieces related in a seamless approach, that may solely occur when you might have a number of classes of merchandise which might be related,” the OnePlus co-founder was quoted as saying. He additionally added that the agency plans to make most of its cash from {hardware} moderately than software program subscriptions, with earlier hypothesis pointing to a music service.

In what looks as if a shot at former firm OnePlus, Pei additionally advised that Nothing gained’t “relabel any individual else’s merchandise.”

What do you consider the brand new firm’s identify although? Let us know by taking the ballot above!

EditorialTeam

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