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Carl Pei’s Nothing now owns the Essential brand

Carl Pei’s Nothing now owns the Essential brand

Essential Phone

Carl Pei’s Nothing model has been quietly increasing its horizons. 9to5Google has discovered that Android co-creator Andy Rubin transferred the defunct Essential model to Pei’s agency on January 6, with the handover beginning on the UK Intellectual Property Office as early as November 11, 2020.

The transfer offers Nothing full use of logos, the emblem and different elements of the Essential model. It’s not sure if this interprets to any patented designs or contains any merchandise. Nothing is poised to debate its first initiatives as quickly as February 16.

We’ve requested Nothing for touch upon the switch.

Read extra: These would have been Essential’s subsequent telephones

This doesn’t essentially imply that Nothing will produce a sequel to the Essential Phone. Some of the previous Essential group left to work on privacy-minded merchandise at Out of Sight, Out of Mind. Even if Pei’s startup has entry to Essential’s since-cancelled product line, it wouldn’t essentially have the assets to choose up the place that firm left off.

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The Essential model additionally doesn’t have a lot cachet. While the Essential Phone reviewed fairly nicely, it struggled to promote. Sex scandal allegations towards Andy Rubin from his time at Google didn’t assist the model’s popularity, both.

If this does embrace any patents, although, it may present clues as to Nothing’s final plans. The newcomer is anticipated to concentrate on sensible units, and Essential’s know-how (akin to its fabled AI machine or residence hub) may present a head begin. And if Nothing does enterprise into telephones, it may borrow design cues or options with out worrying about patent disputes or licensing prices.

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