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Cash-strapped buyers passing on smartwatches in favor of cheap fitness trackers

Cash-strapped buyers passing on smartwatches in favor of cheap fitness trackers

Credit: Jimmy Westenberg / Android Authority

  • North American smartwatch shipments in 2020 slowed as wearable patrons have shifted towards low cost health trackers in the course of the pandemic.
  • Watches that includes Wear OS, and watches from Fitbit and Samsung have been struggling.
  • Apple Watch Series three shipments have been on the rise, nonetheless.

Many individuals are shopping for wearables to maintain observe of their health routines throughout 2020’s COVID-19 pandemic, however lots of them aren’t splurging on smartwatches. Instead, they’re going for the low-end exercise trackers. This is a little bit of a reversal, as that market was beforehand on the decline.

Canalys researchers have decided that North American wearable system shipments grew 10% year-over-year within the second quarter of 2020, however that it was primarily on account of low-priced health trackers they might afford on a pandemic-influenced finances, significantly ones under $50. Fitbit could have fared higher than most as its paid service helped those that couldn’t get coaching at gyms.

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That wasn’t nice information for many smartwatch makers, nonetheless. Fitbit and Samsung had been partly damage as they cleared out stock earlier than the Sense and Galaxy Watch three arrived. Google’s Wear OS additionally took a pointy blow as shops closed and firms received prepared for brand spanking new watches utilizing the much-improved Snapdragon Wear 4100.

North American smartwatch shipments in 2020

smartwatch and fitness tracker shipments q2 2020 canalysCredit: Jon Fingas / Android Authority

It wasn’t dangerous information for everybody. Apple Watch shipments had been nonetheless going sturdy, however the star of the present wasn’t the Series 5. While the high-end mannequin was nonetheless Apple’s hottest, it was the $199 Series three that noticed shipments develop 30% in comparison with the identical time a yr earlier. Price is clearly a key issue, and Apple could also be well-positioned with a brand new low-cost Watch reportedly coming this fall.

Read extra: The finest smartwatches you should buy

Whether or not this continues isn’t sure. All the most important corporations are centered on 2021, Canalys mentioned, however that doesn’t essentially imply smartwatches will wrestle. New fashions from Apple, Fitbit, Samsung, and others may result in spikes. Canalys additionally famous that units with “superior well being monitoring” could stand out extra versus “informal” trackers. Smartwatches may get pleasure from a resurgence, then, particularly as individuals are frightened about blood oxygen ranges and different potential indicators of COVID-19 infections.

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