CBS All Access to rebrand to Paramount+, expand internationally in 2021

CBS All Access to rebrand to Paramount+, expand internationally in 2021

Viacom-owned streaming service CBS All Access is changing into Paramount+, the corporate introduced this morning. The identify change, which can happen subsequent yr, goals to raised replicate the expanded content material lineup that has joined the service following the Viacom-CBS merger in 2019, together with content material from manufacturers like BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel, TV Land, VH1, Paramount Pictures, and different sports activities programming. In addition, Paramount+ will develop internationally in 2021, initially to markets like Australia, Latin America and the Nordics.

ViacomCBS’ plans to rebrand the service had been beforehand identified. The firm earlier this yr had advised buyers a rebranded and expanded service would arrive someday the summer season. It later pushed that timeframe again to 2021, however continued to roll out new content material.

ViacomCBS CEO Bob Bakish had earlier described the corporate’s plans for the expanded service as one which might permit it to showcase the corporate’s largest franchises and deep library, but additionally one that will leverage the corporate’s IP for unique content material, because it has already finished now with its a number of “Star Trek” sequence and “The Good Wife” spin-off “The Good Fight,” for instance. The rebranded service would additionally proceed to advertise the corporate’s sports activities choices, together with its continuous airing of NFL video games in addition to these from different leagues, just like the NCAA and PGA.

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All this might run on CBS All Access’ present tech platform, not a brand new service constructed from scratch.

Today, ViacomCBS notes that the brand new service Paramount+ will even characteristic an expanded array of originals. This consists of “The Offer,” a scripted restricted sequence concerning the making of “The Godfather;” CIA spy drama “Lioness” created by Taylor Sheridan; a reimagined model of MTV’s “Behind the Music,” that may give attention to the previous 40 years; a real crime docuseries “The Real Criminal Minds,” based mostly on the fictional TV hit; and a revival of BET’s “The Game.”

These exhibits will be part of beforehand introduced plans for brand new youngsters unique sequence “Kamp Koral,” from Nickelodeon’s “Spongebob Squarepants,” and the service’s plan to be the SVOD residence for “The Spongebob Movie: Sponge on the Run.”

Paramount+ will even proceed to characteristic present originals, like “The Good Fight,” “The Twilight Zone,” Tooning Out the News,” “No Activity,” Why Women Kill,” “Interrogation,” “The Thomas John Experience,” “Tell Me a Story,” “Star Trek: Discovery,” “Star Trek: Picard,” “Star Trek: Lower Decks,” in addition to upcoming sequence “The Stand,” “The Man Who Fell to Earth,” “The Harper House,” “Guilty Party,” and “Star Trek: Strange New Worlds.”

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The firm says the broader lineup from this summer season has already impacted the service’s viewership and demographics. Following the addition of the brand new content material, together with over 3,500 episodes of TV from throughout ViacomCBS’ manufacturers, CBS All Access broke its data for whole month-to-month streams in August and noticed considered one of its best-ever months for brand new subscribers. These customers had been additionally measurably youthful than the service’s total common subscriber age, thanks partially to the addition of UEFA and different content material.

As CBS All Access nears its 2021 rebrand to Paramount+, it’ll additional develop its content material lineup to achieve greater than 30,000 episodes and flicks and proceed to develop new originals from manufacturers together with BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and others.

“Paramount is an iconic and storied model beloved by customers everywhere in the world, and it’s synonymous with high quality, integrity and world-class storytelling,” mentioned Bob Bakish, President and CEO, ViacomCBS, in a press release concerning the adjustments. “With Paramount+, we’re excited to ascertain one international streaming model within the broad-pay section that may draw on the sheer breadth and depth of the ViacomCBS portfolio to supply a rare assortment of content material for everybody to take pleasure in.”

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Paramount+, notably, can also be the most recent to embrace the plus signal (+) suffix as a part of its branding, following the launch of newer streaming providers like Disney+, Apple TV+, ESPN+, TiVo+, and simply yesterday, the kids-focused media catalog, Amazon Kids+. It’s unclear, nonetheless, if the identify “Paramount” will resonate with prized youthful viewers as a lot as the corporate hopes, or if this normal pattern towards including a “plus” signal helps these providers really carve out their very own house.

ViacomCBS didn’t announce any plans to alter pricing when the brand new service goes dwell.

In Q2 2020, ViacomCBS mentioned its home paid streaming providers, together with CBS All Access and Showtime, had reached 16.2 million subscribers, up 74% year-over-year. CBS All Access had additionally broke its personal data for paid subscribers, streams and minutes watched within the quarter.





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