Chefclub raises $17 million to expand its food media brand beyond social networks

Chefclub raises $17 million to expand its food media brand beyond social networks

French startup Chefclub introduced earlier this week that it has raised a $17 million funding spherical led by First Bridge Ventures. SEB Alliance, the enterprise arm of kitchen equipment maker Groupe SEB, Korelya Capital and Algaé Ventures are additionally taking part.

Chefclub has been constructing a serious media model on social media platforms. It has attracted an enormous viewers that doesn’t look dangerous subsequent to well-funded media manufacturers Tastemade and Tasty.

I already lined the corporate at size, so I encourage you to learn my earlier profile of the corporate:

How meals media model Chefclub reached 1 billion natural views per 30 days

Chefclub is an attention-grabbing lesson in gross sales funnel. It has an enormous prime of the funnel with 100 million followers YouTube, Snapchat, Instagram and TikTok. Overall, they generate over 1 billion views per 30 days.

The firm leverages that viewers to create new merchandise. It begins with cooking books, clearly. Chefclub has bought 700,000 books up to now. As these books are self-published, the corporate will get to maintain chunk of the income.

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More lately, the startup has launched cooking kits for teenagers with colourful measuring cups, cooking equipment and easy-to-understand recipes. 150,000 individuals have purchased a product for kids.

Chefclub now desires to show its manufacturers in shops because of partnerships. That’s why having Groupe SEB as an investor is sensible. You can think about co-branded objects boosted by promotion on Chefclub’s accounts.

Finally, the startup plans to enter a brand new market — consumer-packaged items. That’s the identical considering behind it, besides that we’re speaking about meals. It’s attention-grabbing to see that Chefclub doesn’t assume on-line advertisements characterize the way forward for the corporate. And it looks like a smart move through the present financial disaster.


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