Crisis management tips from startup whisperer Margit Wennmachers

Crisis management tips from startup whisperer Margit Wennmachers

When it involves constructing an organization, plenty of issues can and do go improper. Margit Wennmachers — an working companion at Andreessen Horowitz and lengthy some of the highly effective public relations professionals within the startup world — is aware of this firsthand.

Thankfully for all of you, Wennmachers was capable of be part of us for our latest Early Stage occasion, the place she shared a few of her ideas and methods for coping with every little thing from fast-ballooning crises that reporters catch wind of, to shedding folks throughout a pandemic, to why lawsuits can truly gas some firms’ development.

It’s recommendation you would possibly save for future reference. As she famous, how a disaster is dealt with could make or break a startup, and the checklist of issues that may go improper at even the smallest outfit is “lengthy,” together with a product needing to be recalled, a website happening, a cyber breach, a founding staff that doesn’t get alongside, inappropriate habits, lawsuits and cultural points.

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Some of her most actionable recommendation included:

How founders can put together for the inevitable disaster

First, mentioned Wennmachers, spend time modeling out the situations, and “let your creativeness run wild” as you do. Spend a month on this if mandatory. As you’re considering of worst-case situations, additionally determine the staff that will be concerned in a disaster response. Legal will all the time should be concerned but in addition, typically, HR, outdoors counsel, and, if a startup can afford it, the assistance of an outdoor disaster communications staff. If it’s a product failure, you’ll additionally want the product lead, too, she famous.


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