Demand Sage, a brand new startup from the founders of recently-acquired cell analytics firm Localytics, introduced this morning that it has raised $three million in seed funding led by Eniac Ventures and Underscore VC.
When I spoke to CEO Raj Aggarwal, CTO Henry Cipolla and CPO Randy Dailey again in February, they outlined a imaginative and prescient to make it simpler for entrepreneurs to get the info and insights they want, initially by routinely producing Google Sheets stories utilizing knowledge from HubSpot.
More not too long ago, Demand Sage has been increasing into gross sales knowledge.
“From our strong base with entrepreneurs we observed gross sales leaders pulling us in to assist them too,” Aggarwal informed me through. “We’ve been in a position to give them visibility they didn’t have, in areas akin to the place offers are getting caught and which actions really drive income. It is sensible since there’s a ton of overlap between the gross sales and advertising features, particularly in SMBs. ”
Aggarwal additionally stated that Demand Sage has expanded its product lineup past pre-built report templates by introducing a no-code “Report Builder,” and by testing out an insights instruments that might, for instance, assist salespeople decide which offers want their consideration.
In an announcement, Vinayak Ranade, CEO of Demand Sage buyer Drafted, stated, “With each gross sales and advertising instrument I’ve used, ultimately you surrender and export knowledge to a spreadsheet to dig into the numbers,” whereas with Demand Sage, it’s “like having a Google Sheets power-user that routinely makes the spreadsheets that you simply actually wish to see.”
As for the way the enterprise has fared through the pandemic, Aggarwal stated, “Demand has actually jumped. Companies want more cost effective options and higher flexibility as enterprise fashions shift.”
Localytics founders announce Demand Sage, a startup bringing advertising intelligence to small and mid-sized companies