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Disney streaming exec Kevin Mayer becomes TikTok’s new CEO

Disney streaming exec Kevin Mayer becomes TikTok’s new CEO

Kevin Mayer, head of The Walt Disney Company’s direct-to-consumer and worldwide enterprise, is departing to turn out to be CEO of TikTok, in addition to COO of the favored video app’s mother or father firm ByteDance.

Founder Yiming Zhang will proceed to function ByteDance CEO, whereas TikTok President Alex Zhu (previously the co-founder of the predecessor app Musical.ly) turns into ByteDance’s vp of product and technique.

“I’m thrilled to have the chance to hitch the superb staff at ByteDance,” Mayer stated in a press release. “Like everybody else, I’ve been impressed watching the corporate construct one thing extremely uncommon in TikTok – a inventive, optimistic on-line world neighborhood – and I’m excited to assist lead the subsequent part of ByteDance’s journey as the corporate continues to broaden its breadth of merchandise throughout each area of the world.”

The information was first reported by The New York Times and subsequently confirmed in bulletins from ByteDance and Disney.

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Mayer’s function concerned overseeing Disney’s streaming technique, together with the launch of Disney+ final fall, which has already grown to greater than 50 million subscribers. He was additionally seen as a possible successor to Disney CEO Bob Iger; as a substitute, Disney Parks, Experiences and Products Chairman Bob Chapek was named CEO in a sudden announcement in February.

Mayer was probably a gorgeous alternative to guide TikTok not simply due to his streaming success, but in addition as a result of hiring a high-profile American government might assist tackle politicians’ safety considerations concerning the app’s Chinese possession.

Over at Disney, Rebecca Campbell (most not too long ago president of Disneyland Resort, who additionally labored on the Disney+ launch as the corporate’s president for Europe, Middle East and Africa) is taking on Mayer’s function, whereas Josh D’Amaro is taking up Chapek’s previous job as chairman of Disney parks, experiences and merchandise.

In a press release, Chapek stated:

As we glance to develop our direct-to-consumer enterprise and proceed to broaden into new markets, I can consider nobody higher suited to guide this effort than Rebecca. She is an exceptionally gifted and devoted chief with a wealth of expertise in media, operations and worldwide companies. She performed a essential function within the launch of Disney+ globally whereas overseeing the EMEA area, and her sturdy enterprise acumen and inventive imaginative and prescient will probably be invaluable in taking our profitable and well-established streaming providers into the long run.

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Disney CEO Bob Iger instantly steps down from CEO place

 

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