Echo Looks will cease functioning in July, as Amazon discontinues the camera

Echo Looks will cease functioning in July, as Amazon discontinues the camera

Introduced in mid-2017, the Look was one of many extra obscure — and, truthfully, sort of weird — entries within the Echo line. It was a small digital camera designed to take movies and selfies of its proprietor, utilizing machine studying to assist select outfits.

No shock, actually, that it by no means caught fireplace. And now, three years after its introduction, it’s useless. First famous by, Amazon despatched a letter to prospects noting that the digital camera has been discontinued — what’s extra, service goes to be utterly shuttered in July.

Amazon confirmed the top of what appears to have amounted to an experiment and train in coaching a machine studying algorithm. The firm tells TechCrunch:

When we launched Echo Look three years in the past, our objective was to coach Alexa to grow to be a method assistant as a novel solution to apply AI and machine studying to style. With the assistance of our prospects we advanced the service, enabling Alexa to offer outfit recommendation and supply type suggestions. We’ve since moved Style by Alexa options into the Amazon Shopping app and to Alexa-enabled units making them much more handy and accessible to extra Amazon prospects. For that purpose, we have now determined it’s time to wind down Echo Look. Beginning July 24, 2020, each Echo Look and its app will not operate. Customers will nonetheless have the ability to get pleasure from type recommendation from Alexa by means of the Amazon Shopping app and different Alexa-enabled units. We look ahead to persevering with to assist our prospects and their type wants with Alexa.

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Not a shock, maybe. But a bummer for individuals who spent the $200 on the product. For the appears of it, although, I don’t suppose the Look precisely caught the world on fireplace. It’s at present listed because the 51st greatest vendor on Amazon’s record of Echo merchandise. Honestly, there’s an honest probability that is the primary time you’re listening to about it. Again, not shocking for what was all the time destined to be a distinct segment addition to the Echo line.


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