Fitbit launches a COVID-19 early detection study, and you can join from the Fitbit app

EU’s antitrust probe of Google-Fitbit gets more time

European antitrust regulators now have till virtually the top of the 12 months to take a choice on whether or not to inexperienced mild Google’s deliberate acquisition of Fitbit.

The tech big introduced its intention to purchase the health monitoring wearable maker in November 2019, saying it could shell out $2.1 billion in money to make off with Fitbit and the well being knowledge it holds on some 28M+ customers.

EU regulators had been fast to sound the alarm about letting the tech big go searching for such a significant cache of delicate private knowledge, with the European Data Protection Board warned in February that the proposed buy poses an enormous danger to privateness.

There can also be a parallel concern that Fitbit’s health knowledge may additional consolidate Google’s regional dominance within the advert market. And final month EU competitors regulators introduced a full antitrust probe — saying then they’d take a choice inside 90 working days. That deadline has now been prolonged by an extra two weeks.

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A Commission spokeswoman confirmed the sooner provisional December 9 deadline has been pushed on “in settlement with the events” — citing Article 10(3) of the EU’s Merger Regulation.

“The provisional authorized deadline for a last determination on this case is now December 23, 2020,” she added.

The Commission has not supplied any element on the explanation for allocating extra time to take a choice.

When EU regulators introduced the in-depth probe, the Commission mentioned it was involved knowledge gathered by Fitbit may result in a distortion of competitors if Google was allowed to assimilate the wearable maker and “additional entrench” its dominance in on-line advert markets.

Other considerations embody the affect on the nascent digital healthcare sector, and whether or not Google is likely to be incentivised to degrade the interoperability of rival wearables with its Android OS as soon as it has its personal {hardware} pores and skin within the sport.

The tech big, in the meantime, has supplied assurances across the deal in an try to get it cleared — claiming forward of the Commission’s probe announcement it could not use Fitbit well being knowledge for advert focusing on, and suggesting that it could create a ‘knowledge silo’ for Fitbit knowledge to maintain it separate from different knowledge holdings.

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However regulators have expressed scepticism — with the Commission writing final month that the “knowledge silo dedication proposed by Google is inadequate to obviously dismiss the intense doubts recognized at this stage as to the consequences of the transaction”.

It stays to be seen what the bloc’s competitors regulators conclude after taking an extended and more durable have a look at the deal — and it’s value noting they’re concurrently consulting on whether or not to offer themselves new powers to have the ability to intervene sooner to manage digital markets — however Google’s hopes of friction-free regulatory clearance and with the ability to hit the bottom operating in 2020 with Fitbit’s knowledge in its pocket have actually not come to move. 


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