Facebook is not betting on Lasso, an app it launched a yr and a half in the past, to tackle TikTok . The social juggernaut’s TikTok clone is shutting down on July 10, Lasso alerted customers on Wednesday.
Launched in late 2018, Lasso was seen as Facebook’s reply to TikTok that’s gained floor with younger customers, each in China and within the West. Lasso allowed customers shoot as much as 15-second lengthy movies and overlay well-liked songs. The app centered round an algorithmic feed of really helpful movies, but additionally allowed customers to faucet by hashtags or a Browse web page of themed collections.
As of February, Lasso was accessible in Colombia, Mexico, the U.S., Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador, and Uruguay, analysis agency Sensor Tower instructed TechCrunch.
Lasso added assist for Hindi language earlier this yr, prompting hypothesis that Facebook could ultimately deliver the brand new app to India, the American tech agency’s largest market by customers account.
Lasso’s demise comes forward of the launch of Instagram Reels — the brand new horse Facebook is relying on to steal TikTok’s lunch, stated Josh Constine, who first noticed Lasso’s announcement.
Facebook’s TikTok clone lasso is shutting down forward of the Instagram Reels launch, so mainly Fb misplaced 2 years by half-assing. Brb, gotta go save my zero Lassos pic.twitter.com/VgKImjgWM4
— Josh Constine -SignalFire (@JoshConstine) July 2, 2020
It’s unclear why Facebook by no means expanded Lasso to extra markets. But what is evident is that Lasso’s journey was troubled from the start. Brady Voss, who led the event of this app, left Facebook days after the launch of Lasso.
We have reached out to Facebook for remark.