Facebook launches poll worker recruitment push in the News Feed

Facebook launches poll worker recruitment push in the News Feed

With the election looming and a pandemic nonetheless raging by way of the U.S., a scarcity of ballot staff is only one of many threats to voting this November — nevertheless it’s an enormous one.

In a Facebook put up Friday, Mark Zuckerberg introduced that the corporate will launch a ballot employee recruitment drive on the platform. Beginning this weekend, U.S. Facebook customers over the age of 18 will see a message on their News Feeds linking them to state ballot employee registration pages. The firm additionally contains that data in its voting data heart, a hub of U.S. election assets that the corporate launched final month.

Bracing for election day, Facebook rolls out voting assets to US customers

Facebook will be a part of quite a lot of different giant employers, together with Microsoft, Starbucks, Old Navy and Target, in providing paid time without work to staff who need to volunteer on the polls. The firm has additionally provided free promoting to state election authorities for the ballot employee recruitment push and expects a number of states to be becoming a member of California in working these campaigns quickly.

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While ballot employee shortages have been already a problem, a dearth of ballot staff is a a lot greater concern in 2020. Poll staff skew older, making them typically extra susceptible to the specter of COVID-19 and making ballot employee recruitment much more important than it will be in a standard yr.

Facebook provides possibility for US customers to show off political adverts, launches voting data hub

As a Pew state coverage report noticed in 2018, ballot staff are important to elections working easily. A scarcity of ballot staff might imply “lengthy traces, mass confusion and miscounted ballots.” And that’s with out even taking the pandemic into consideration.

“They greet you on the plastic folding desk arrange in your neighborhood’s library, church or hearth station, asking you on your identify, handle and, relying in your state, picture ID earlier than handing you a poll or directing you to a voting machine,” the Pew report reads.

“More than simply glorified receptionists, these underpaid few are actually the gatekeepers to democracy.”

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