Facebook shuts down Hobbi, its experimental app for documenting personal projects

Facebook shuts down Hobbi, its experimental app for documenting personal projects

Facebook’s just lately launched app, Hobbi, an experiment in short-form content material creation round private initiatives, hobbies, and different Pinterest-y content material, is already shutting down. The app first arrived on iOS in February as considered one of now a number of launches from Facebook’s inside R&D group, the NPE Team.

Hobbi customers have now been notified by the use of push notification that the app is shutting down on July 10, 2020. The app permits customers to export their information from its settings.

In the few months it’s been reside on the U.S. App Store, Hobbi solely gained 7,000 downloads, in keeping with estimates from Sensor Tower. Apptopia additionally reported the app had below 10Okay downloads and noticed minimal features throughout May and June.

Though Hobbi clearly took cues from Pinterest, it was not designed to be a pinboard of inspirational concepts. Instead, Hobbi customers would arrange images of their initiatives — like gardening, cooking, arts & crafts, décor, and extra — in a visible diary of types. The objective was to {photograph} the mission’s progress over time, including textual content to explain the steps, as wanted.

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The finish outcome could be a spotlight reel of all these steps that may very well be revealed externally when the mission was accomplished.

But Hobbi was a reasonably naked bones app. There was nothing else to do however doc your individual initiatives. You couldn’t browse and watch initiatives different customers had created, past just a few samples, nor might you observe prime customers throughout the service. And even the instruments for documentation had been underdeveloped. Beyond a particular “Notes” subject for writing down a mission’s steps, the app expertise felt like a watered-down model of Stories.

Image Credits: Hobbi

Facebook wasn’t alone in pursuing the potential of short-form artistic content material. Google’s inside R&D group, Area 120, additionally revealed its personal experiment on this space with the video app Tangi. And Pinterest was just lately noticed testing a brand new model of Story Pins, that will enable customers to showcase DIY and inventive content material in an analogous method.

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It’s not shocking to see Hobbi wind down so shortly, given its lack of traction. Facebook already mentioned its NPE Team experiments would contain apps that modified very quickly and would shut down if shoppers didn’t discover them helpful.

In addition to Hobbi, the NPE Team has launched plenty of apps since final summer time, together with meme creator Whale, conversational app Bump, music app Aux, {couples} app Tuned, Apple Watch app Kit, audio calling app CatchUp, collaborative music app Collab, reside occasion companion Venue, and predictions app Forecast. Before Hobbi, the one one to have shut down was Bump. (Some are usually not reside within the U.S., both.)

Of course, Facebook could not intend to make use of these experiments to create a set of solely new social apps constructed from the ground-up. Instead, it’s doubtless seeking to acquire information about what options resonate with customers and the way completely different creation instruments are used. This is information that may inform Facebook’s growth of options for its fundamental set of apps, like Facebook, Messenger, WhatsApp and Instagram.

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We’ve reached out to Facebook for remark however one had not been supplied on the time of publication.


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