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Flipboard rolls out Storyboards as a new way to highlight content



Flipboard rolls out Storyboards as a new way to highlight content

Flipboard is giving information publishers and different curators on the platform a brand new technique to spotlight content material by a format known as Storyboards.

Until now, lots of Flipboard’s method has centered on on its Smart Magazines, that are ongoing collections mixing human and algorithmic curation, permitting readers to maintain up-to-date and dive deeply right into a given matter.

Storyboards, then again, are extra of a one-time assortment of articles, movies, podcasts, tweets and different media. Content-wise, it will not be that totally different from a roundup-style article, however put along with Flipboard’s typical visible panache.

Publishers have already been beta testing it out. For exampl,e TheGrio created a Storyboard amassing the most recent protection of George Floyd’s loss of life and the ensuing protests, whereas National Geographic curated a bundle of recent and previous tales commemorating the 40th anniversary of the eruption of Mt. St Helens. And TechCrunch tried it out by doing every day spherical ups of protection popping out of final 12 months’s Disrupt convention in San Francisco.

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Image Credits: Flipboard

Flipboard CEO Mike McCue instructed me that that is one thing curators have been asking for, as a technique to “construction their curation higher and have the ability to do higher storytelling.” He additionally famous that Storyboards might be a good way to focus on totally different merchandise and make cash with affiliate hyperlinks.

“Curated commerce is one thing that may most likely play an increasing number of of a big position in our income,” McCue mentioned.

Vice President of Engineering Troy Brant gave me a fast tour of the product, exhibiting me how a curator can create totally different sections in a Storyboard, tweak the look of these sections and populate them with totally different sorts of content material.

These new Storyboards might be found in Flipboard based mostly on the subjects that the curator tags them with. They’re additionally shareable and embeddable by way of Twitter, LinkedIn, Facebook and electronic mail.

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Flipboard Curator Pro

Image Credits: Flipboard

Brant famous that Storyboards are “complementary” with Flipboard magazines, since magazines can embrace Storyboards and Storyboards can embrace magazines. He additionally mentioned the corporate is creating “extra product capabilities” to focus on the perfect curation, whether or not that takes the type of a Storyboard or journal: “That’s truly a piece in progress in the intervening time.”

And Storyboards include detailed analytics about how many individuals are viewing it, liking it, commenting on it and flipping it. All of that is a part of a brand new device in Flipboard known as Curator Pro, which is now accessible to all verified customers in English-speaking international locations, with plans for a extra world roll out quickly. Brant added that Storyboards are simply the “first step” for Curator Pro, with extra journal curation instruments and analytics on the best way as nicely.

Flipboard revamps its method customized information with new “Smart Magazines”

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