Following acquisition, Episerver rebrands as Optimizely

Following acquisition, Episerver rebrands as Optimizely

After buying Optimizely final fall, content material administration firm Episerver is adopting the Optimizely identify for your entire group.

CEO Alex Atzberger informed me that the corporate will probably be rolling out new branding within the subsequent coming months, in addition to renaming its complete product suite to mirror the Optimizely model.

“We consider it’s now not nearly personalizing the expertise or driving suggestions,” Atzberger stated. “The model and phrase Optimizely actually signifies optimum efficiency. Companies at this time of any dimension, any scale [need to be] way more subtle when it comes to how they digitally join with their clients. It’s a endless story.”

At the identical time, he emphasised that Episerver is making the change from “a place of energy,” with the mixed firm seeing double-digit income progress final yr and going reside with greater than 250 new clients.

Asked whether or not adopting the Optimizely identify was at all times a part of the post-acquisition plan, Atzberger replied, “When we acquired Optimizely, we knew that we’d be buying not only a nice product, not only a nice buyer base, but additionally buying a really well-known model. We had not but selected [rebranding], but it surely was actually one thing that, for me, was a part of the consideration.”

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In addition to saying the brand new firm identify, Episerver/Optimizely can be saying a brand new platform that it’s calling Optimization-as-a-Service, which integrates facets of Optimizely and Episerver merchandise to supply internet focusing on, testing and proposals. As Atzberger put it, this new platform permits clients to find out “who to indicate one thing to, what content material to indicate and how you can really present this content material.”

Optimizely acquired by content material administration firm Episerver


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