Ford blends tech and nostalgia in the 2021 Bronco

Ford blends tech and nostalgia in the 2021 Bronco

The Bronco is formally again. After 24 years, Ford relaunched the 2021 Bronco in a splashy reveal streamed Monday night on ABC, ESPN and National Geographic, every quick movie showcasing a unique member of the household: the Bronco 2-door, Bronco 4-door and Bronco Sport.

The Bronco 2021 — Ford’s flagship collection of 4×Four automobiles — is a model that leans closely on nostalgia, customization, practical design and expertise such because the automaker’s next-generation infotainment system and a digital path mapping function that lets homeowners plan, document and share their experiences through an app.

This isn’t the 1966 Ford Bronco, the primary 12 months that the rugged two-door off-roader got here to market to compete with the Jeep CJ-5. However, the DNA from that heritage mannequin is current on this trendy take of the Bronco 2 in addition to a brand new four-door model. The third mannequin, the Bronco Sport, is a comfier spinoff that’s designed to be succesful off-road in addition to operate as a each day driver on town streets and highways.

Production on the brand new Bronco collection will start in early 2021 with the primary fashions arriving in dealerships subsequent spring. All three of Bronco fashions shall be constructed at Michigan Assembly Plant in Wayne, Michigan. Ford has additionally opened up reservations, the place potential clients can plunk down $100 to carry their spot for the Bronco two- and four-door fashions.

Ford hasn’t launched each element on the three fashions — pricing on the Bronco Sport and Bronco 4, as an illustration. ( The base mannequin Bronco 2 begins at $29,995, together with $1,495 vacation spot and supply.)

There’s nonetheless lots right here. Let’s unpack it. But earlier than we actually dig in, right here’s a number of the fundamentals on the Bronco two-door and Bronco four-door automobiles.

Pre-production variations of the 2021 Bronco, proven right here, embrace Bronco two-door in Cyber Orange Metallic Tri-Coat and Bronco four-door in Cactus Gray. Photo: Ford

Both fashions have a metal chassis and an impartial entrance suspension, the goal right here being to enhance management. At the rear, the stable axle design options coil springs with 5 finding hyperlinks to offer management off highway and power. The automobiles include two potential engines — a 2.7-liter V6 or 2.3-liter 4 cylinder— and can be found in 7-speed guide and 10-speed computerized transmissions. The 2.7-liter EcoEnhance V6 engine is projected to supply 310 horsepower and 400 lb.-ft. of torque, whereas the two.3-liter 4 cylinder engine has torque of 310 lb.-ft. with an anticipated 270 horsepower.

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Ford gave Bronco 11.6-inch floor clearance, a 29-degree breakover angle and 37.2-degree departure angle. It additionally has water fording functionality of as much as 33.5 inches. Just to be secure, Ford designers added extra safety and heft, together with modular metal bumpers with built-in winch mount. Some of the higher-end variations of the Bronco comes with metal shields to guard important {hardware}, together with the engine, transmission, switch case and gasoline tank.

Oh, and the way may I overlook. Ford is making 35-inch off-road tires accessible in each trim stage on the Bronco 2 and Bronco 4.

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Ford Bronco vintage 2021 Bronco 2

Pre-production 2021 Bronco two-door SUV takes its design cues from the first-generation 1966 Bronco.

While technologists may solid a little bit of aspect eye at nostalgia, there’s no denying its energy. As TechCrunch’s Matt Burns famous final week Ford goes to make use of the previous Bronco to promote the brand new Bronco, identical to Nintendo makes use of previous video games to promote new video games.

The 2021 Bronco 2 is clearly new, significantly when you look inside. But glancing over the outside it’s laborious to overlook inspirations from the unique.

The Bronco 2 and Bronco Four has sq. proportions, quick overhangs and a large stance, all facets that make these automobiles primed for off roading. They additionally harken again to the unique design. From the aspect, you’ll discover distinct edges and flared fenders, once more a nod to the primary Bronco.



Here’s the place the 2021 Bronco collection actually shines. Ford has comes up with innumerable methods to customise the Bronco 2 or Bronco 4.

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The automaker is providing seven completely different variations of the Bronco 2 and Bronco Four with matching colour and trim mixtures. There are additionally 11 completely different paint selections and 4 content material bundle. The choices start with the bottom no-frills model and ends with the Wildtrak and Badlands variations for for extra excessive off-road adventuring. The Big Bend, Black Diamond and Outer Banks sit within the center. And after all, there’s a limited-production First Edition that shall be supplied at launch.

The automaker additionally has greater than 200 factory-based equipment.

The Bronco 2 and Bronco Four are supposed to be configured in a number of methods. For occasion, the Bronco 2 fashions include an ordinary three-section roof system. There’s additionally premium-painted modular prime with 4
sections that provides a detachable panel over the rear seats and cargo space. The Bronco Four has 4 detachable roof sections, all which Ford guarantees may be eliminated by one individual by unlocking the latches from the inside.

The fashions are additionally accessible in gentle or hardtops, or may be optioned with each. Even the massive open wheel wells are a modular design with a quick-release attachment for personalization.


Image Credits: Ford/TechCrunch gif


Much of the technological focus is on the four-wheel drive system and is on the coronary heart of the model’s so-called Terrain Management System. The Bronco 2 and Bronco Four have as much as seven driver-selectable modes for off-road driving, together with Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl.

Ford is providing two completely different 4×Four methods on all Bronco fashions, a base setup and a sophisticated system. The base system makes use of a two-speed digital shift-on-the-fly switch case. The non-compulsory superior
system has a two-speed electromechanical switch case that provides an auto mode for on-demand engagement that lets the driving force choose between 2H and 4H (two excessive and 4 excessive).

There is different expertise within the car although such because the next-generation Ford Sync Four infotainment system, and the digital maps. The infotainment system encompasses a multifunction colour LCD instrument panel. Moving down the driving force can work together with the transmission shifter/selector and G.O.A.T. Modes controller (off highway modes) within the heart console. Grab handles are literally built-in into the modular instrument panel and heart console for these oh S—T moments.

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Designers additionally included attachment factors which are constructed into the instrument panel to mount just about any gadget you may want, together with cameras, navigation models, telephones or different units.

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2021 Bronco two-door options class-leading open-air design roof and instrument panel impressed by the first-generation Bronco, with intuitive, clearly seen gauges and controls on this prototype model (not consultant of manufacturing mannequin). Prototype not consultant of manufacturing mannequin. (Static show on personal property with aftermarket equipment not accessible on the market.)


Another massive piece of the Bronco 2 and Bronco Four is the give attention to practical design. This is supposed to be an off highway car, in any case. And it ought to operate as such.

For occasion, the path sights on the entrance fenders additionally can be utilized as tie downs and might deal with longer gadgets like canoes. Those path sights are positioned so a person can tie off a ship or different gear with out scratching the paint or lights. But they will also be taken off or changed with different gear, Bronco chief designer Paul Wraith famous in a briefing earlier than the reveal.

“You can swap them out or bolt on additional lights or Go Pros,” Wraith mentioned. “And, particularly in case you’re shorter, you possibly can merely use them to let you know the place the corners of the truck are, which simply goes to indicate that innovation doesn’t at all times want a microchip.”

The inside can be designed with an accessory-hungry proprietor in thoughts.

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The instrument panel within the 2021 Bronco two- and four-door fashions is prepared for set up of equipment equivalent to a bring-your-own-device rack proven on this prototype.




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