Ford Bronco debut date moved so it wouldn’t fall on O.J. Simpson’s birthday

Ford taps Disney Media Works to mark the return of the Bronco SUV

Ford is teaming up with Disney Media Networks to mark the return of its iconic Bronco SUV by a collection of brief movies that will probably be broadcast throughout plenty of cable and digital properties together with ABC, ESPN, National Geographic and Hulu.

The technique — prompted by COVID-19 shutdowns — is a departure for Ford, which has historically revealed new autos at auto exhibits or different in-person media occasions. More than three years in the past, Ford introduced it was bringing again the Bronco after years of buyer requests and hypothesis. The mid-size SUV that ended its 30-year manufacturing run in 1996 was imagined to debut in June on the revamped North American International Auto Show in Detroit. Ford was compelled to give you a brand new technique after organizers cancelled the 2020 NAIAS as a result of COVID-19 pandemic.

The Bronco will probably be revealed in 3-minute movies that may air in the course of the first business break within the eight p.m. EDT hour July 13 on ABC, ESPN and National Geographic. Ford will start taking reservations for the Bronco because the movies air. The automaker plans to share extra details about the upcoming Bronco fashions on its YouTube, Facebook, Instagram and Twitter channels.

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The brief movies will probably be obtainable on-demand by way of Hulu the next day.

Ford is collaborating with Disney InventiveWorks to create the reveal tales. Jimmy Chin, director, cinematographer, photographer {and professional} climber greatest recognized for the Academy Award-winning documentary Free Solo, was tapped for the venture.

“Ford Bronco is an icon that has captured folks’s imaginations and impressed them to discover essentially the most distant corners of America and the world for the reason that 1960s,” mentioned Jim Farley, Ford’s chief working officer. “As a brand new period for Bronco begins, we’re proud to faucet the strengths of epic adventurers like Jimmy Chin and Disney storytellers to assist carry Bronco to life and encourage thousands and thousands of individuals to get out into the wild.”

The brief movies will probably be completely different for every channel. On ABC, the movie will star nation music singer Kip Moore and air throughout “CMA Best of Fest,” the Country Music Association’s three-hour live performance expertise. Professional climber Brooke Raboutou will probably be featured in a movie that may air on ESPN throughout its SportsCenter present. Chin will spotlight a brand new Bronco mannequin in the course of the “National Parks: Yosemite” episode on the National Geographic channel. Chin will decide a hashtag problem contest and seem in an Instagram Story that includes the Bronco on NatGeo’s Instagram account, Ford mentioned.

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