- Leading the startup is Jason Keats, the previous head of R&D at Essential.
- Keats has employed a number of ex-Essential workers to assist him on a “new imaginative and prescient.”
- Andy Rubin doesn’t look like concerned with the startup.
It was solely earlier this yr that Essential, Android creator Andy Rubin’s cellphone startup, shut down, but it surely appears one thing good may nonetheless come out of an organization that ended up mired in controversy. As Android Police factors out, Jason Keats, the previous head of R&D at Essential, has been constructing an organization known as OSOM Products since February. The govt has been hiring a few of Essential’s former workers to come back work at his new startup.
Some of Keats’ extra notable hires embody digital camera engineer Nick Franco, programmers Gary Anderson and Jean-Baptiste Théou and chief advertising officer Wolfgang Muller, all of whom he labored with at Essential. In June, Keats tweeted that he plans to rent one other 20 to 30 workers by the top of the yr.
As to what they’re as much as, it’s laborious to say. In a tweet during which he shared a screenshot from the Essential subreddit, Keats wrote, “The core group of innovators from Essential is tough at work, all around the world, on a brand new imaginative and prescient.”
At this level, it’s too early to inform what precisely that imaginative and prescient entails and whether or not it even includes a smartphone. While Essential is finest identified for the PH-1, its one and solely launch, the corporate had been engaged on different initiatives all through its existence. At the identical time the startup introduced the Essential Phone it additionally confirmed off the Essential Home, a sensible speaker with an emphasis on consumer privateness. Toward the top of the corporate’s existence, there was additionally Project Gem, which Rubin claimed would reframe individuals’s perspective of cellular gadgets. Unfortunately, Keats’ Linkedin web page doesn’t present a lot in the best way of further perception. “Building the following suite of craziness,” he says in describing his position at OSOM.
We’ll simply have to attend and see what the startup has in retailer for customers. Thankfully, it doesn’t seem Rubin has any involvement with OSOM, which ought to let it deal with creating nice merchandise.
Next: Essential Phone retrospective