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Former Spotify marketing exec-turned-VC Sophia Bendz on her love of early-stage investing

Former Spotify marketing exec-turned-VC Sophia Bendz on her love of early-stage investing

Earlier this month, enterprise capitalist and former Spotify international director of promoting Sophia Bendz introduced that she was leaving London-based Atomico to affix Berlin’s Cherry Ventures.

Her acknowledged cause for leaving the London VC agency — which primarily does Series A and Series B rounds — is that, having made the tough transition from seasoned operator to enterprise capitalist, she desires to concentrate on seed stage the place she will be able to do extra offers and work carefully with founders and their groups at a a lot earlier stage.

Bendz is already a prolific angel investor, with a complete of 44 offers within the final 9 years. However, though she was promoted to associate at Atomico in November 2018 and has helped supply and perform due diligence on plenty of offers, she didn’t find yourself main any throughout her time on the agency.

That will rapidly change as soon as she begins formally at Cherry, which does much more offers per yr than Atomico, being that it’s targeted on an earlier stage of the startup funding funnel.

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To discover out extra about her newest profession transfer, I caught up with Bendz the day earlier than her announcement. In the dialog that adopted, we dug deeper into how she approaches angel investing, why the brand new concentrate on seed stage is sensible, and what it’s prefer to compete for deal move.

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