Former Tinder VP Jeff Morris Jr. opens up Product Club, an accelerator meant to stay small and focused

Former Tinder VP Jeff Morris Jr. opens up Product Club, an accelerator meant to stay small and focused

Startup accelerators are likely to develop the scale of every new class over time, as extra of their portfolio firms discover exits, their community of mentors expands, they usually discover new methods to scale issues up. The most acknowledged instance of that is nearly definitely Y Combinator, which began with a gaggle of simply eight firms in 2005 and has since grown to over 150 firms per current batch.

VC and former Tinder VP Jeff Morris Jr. is taking a special method along with his new accelerator, Product Club: beginning small, and staying small.

The first batch of Product Club firms shall be made up of simply three firms. While Morris tells me this may develop a bit over time, he doesn’t see it increasing drastically. “I think about it being as much as ten,” he says. “But no extra.”

“I’ve spoken to lots of people who’ve constructed accelerators and have stated ‘There’s no method you’ll discover a winner with class sizes that small’,” Morris tells me. “But I’m form of okay with that if it means we could be extra hands-on.”

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Product Club will make investments $100ok in every firm, taking 5% fairness in return. In addition to funding, this system will present one-on-one mentorship with a special mentor every week, with every session “100% centered on product growth.”

Though new, Product Club has already constructed up a reasonably notable roster of mentors, together with:

  • Danny Trinh (Head of Design at Zenly)
  • Merci Victoria Grace (Investor at Lightspeed, previously Head of Growth at Slack)
  • Scott Belsky (Founder of Behance, CPO at Adobe)
  • Sriram Krishnan (Investor, previously led shopper product groups at Twitter)
  • Manik Gupta (Investor, former Chief Product Officer at Uber)
  • Brian Norgard (Investor, former CPO at Tinder)
  • Jules Walter (Product monetization at Slack, co-founder of the BlackPM community)
  • Josh Elman (Board Partner at Greylock, Investor, former VP of Product at Robinhood)

They’ve additionally partnered with a handful of product designers who will present hands-on assist to the businesses on issues like branding and UX.

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Morris tells me that he intends for Product Club to be a great bit extra clear than different accelerators historically have been. Rather than holding issues largely beneath wraps till Demo Day, he says, they’re “simply going to inform everyone from the beginning who’s in every batch,” with the intent of doing issues like founder workplace hours with customers, with product growth and adjustments occurring largely out within the open “nearly like a change log.” They’ll have a Demo Day for buyers, but it surely’ll be extra of an summary and fewer of a reveal.

Product Club will function as a part of Chapter One, the early stage seed fund that Morris based in 2017. Prior to changing into an investor, Morris led the income crew at Tinder the place he constructed issues like Tinder Gold — the relationship app’s subscription tier which helps you to see who “preferred” you with out you first having to swipe. He was additionally the Director of Product Growth at Lambda School for a number of months previous to parting methods with the corporate to deal with investing full time.

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The program’s first session (the Summer 2020 batch) is scheduled to start out on August third, operating for a complete of ten weeks. They’re accepting functions instantly, with the deadline to use at present set for July 19th. The program shall be completely distant, so functions are open globally.


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