Api.video, a “developer-first” video platform that makes it simpler for web sites and apps to video options, has raised $5.5 million, in a seed spherical led by London enterprise capital agency Blossom Capital. Also collaborating is Kima Ventures and numerous angel traders.
Previous backers embody Octave Klaba (founding father of OVH), Eduardo Ronzano (founding father of KelDoc), Thibaud Elzière (founding father of Fotolia), Nicolas Steegmann (founding father of Stupeflix), Julien Romanetto & Frédéric Montagnon (co-founders of Teads) Florian Douetteau (founding father of Dataiku) and Michaël Benabou and Dominique Romano (Veepee).
Founded in 2019 by Cédric Montet, the previous founder and CEO of Libcast’s reside streaming and on-demand SaaS video platform, api.video goals to do lots of the heavy lifting required to include trendy video performance into web sites and cellular apps, and in flip assist develop the marketplace for what it calls “transactional video communications”.
“This may embody video critiques filmed by holidaymakers uploaded to the likes of airbnb; clips posted to peer-learning, instructional websites that assist clarify advanced elements of a curriculum; or audiovisual contents in collaborative platforms which can be often text-oriented,” explains the French firm.
To make this potential, api.video’s platform guarantees to summary the multi-step processes of recent on-line video right into a a single API that provides transcoding, internet hosting, supply and analytics. Or, put merely, the startup needs to grow to be the Twilio for video.
“Most apps and web sites at present are based mostly round sharing textual content and pictures, as a result of video – till now – has merely been too advanced to implement,” Montet tells me. “Whether it’s for lodge critiques, relationship websites, e-learning, collaborative and customer support platforms or on-line marketplaces, video affords the power to convey depth past what textual content and pictures can”.
However, the issue that many corporations, significantly people who don’t have video on the core of the enterprise, have held again from introducing such options on account of complexity and regardless of growing demand from audiences.
“Api.video solves these issues by not solely enabling builders inside any firm, of any measurement and sort, to unlock the potential of video with only some strains of code. But it affords a whole end-to-end answer with a clear pricing plan and a single invoice,” explains Montet.
The result’s that builders can construct transactional video communications “at scale,” he says, whatever the programs their corporations use or the kind of content material they want.
To that finish, Montet says the funding from Blossom Capital and Kima Ventures shall be used to develop the api.video crew internationally and to “penetrate new markets”.
“We’re additionally seeking to rent the perfect expertise to attain our tech objectives of ultra-low latency streaming and constructing a worldwide EDGE Infrastructure. We’ll add open-source plugins for common platforms, comparable to WordPress, e-learning environments and collaborative platforms. We intention to maintain offering a wonderful documentation and native SDK in the preferred languages to assist our customers to combine video with out trouble”.