Global smartphone sales plummeted 20% in Q1, thanks to COVID-19

Global smartphone sales plummeted 20% in Q1, thanks to COVID-19

More dismal numbers verify what we already knew: Q1 2020 was actual tough for an already struggling smartphone class. Gartner’s newest report places the worldwide market at a 20.2% slide versus the identical time final 12 months, thanks largely to fallout from the COVID-19 pandemic.

Every single one of many international top-five manufactures noticed massive declines for the quarter, save for Xiaomi, which noticed a slight uptick of 1.4%. The Chinese handset maker acquired a shock bump, courtesy of worldwide gross sales. Samsung and Huawei and Oppo all noticed double-digit drop-offs at 22.7%, 27.3% and 19.1%, whereas Apple declined 8.2%. Other firms mixed for a large 24.2% loss for Q1.

The causes are ones we’ve gone over a number of occasions earlier than, practically all pertaining to the worldwide pandemic. Chief amongst them are international keep at residence orders and normal financial uncertainly. Issues with the worldwide provide chain have little question been an element, as properly, as Asia was the primary to get hit with the virus.

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An already struggling smartphone market takes an enormous hit from COVID-19

All of this comes along with an already plateauing/declining smartphone market. Analysts had anticipated that the arrival of 5G would assist stem the tide a bit — however, properly, some stuff occurred in there. Notably, Apple’s slide wasn’t as unhealthy because it may need been because of a powerful begin to the 12 months.

“If COVID-19 didn’t occur, the seller would have possible seen its iPhone gross sales reached report stage within the quarter. Supply chain disruptions and declining shopper spending put a halt to this constructive development in February,” Gartner’s Annette Zimmermann mentioned in a launch. “Apple’s capacity to serve shoppers by way of its on-line shops and its manufacturing returning to close regular ranges on the finish of March helped recuperate among the early constructive momentum.”

Overall, I believe that restoration received’t be instantaneous for the market. The way forward for COVID-19 nonetheless feels largely unsure as international locations have begun the method of reopening, and an expensive funding nonetheless is probably not within the playing cards for a lot of who’re struggling to make ends meet. 

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