Google bought YouTube right after deciding against a Google-branded Flip Video

Google bought YouTube right after deciding against a Google-branded Flip Video

Credit: Amazon

  • It has been revealed that, in 2006, Google mulled over the thought of partnering with Pure Digital, the creator of the long-lasting Flip Video digital camera.
  • The new data was sourced from Google emails handed to the House Judiciary Committee’s antitrust subcommittee.
  • Instead of releasing a Google-branded Pure Digital digital camera, Google as a substitute purchased YouTube months later, considered one of its most profitable acquisitions.

Remember the Flip Video handheld camcorder? You can refresh your reminiscence with the picture above, however it was basically a pre-smartphone digital camera that allowed you to simply seize video. Your media would save to the built-in reminiscence and you would simply switch that media utilizing the long-lasting flip-out USB connector.

Well, in accordance with some new firm emails submitted to the House Judiciary Committee’s antitrust subcommittee (through The Verge), Google was mulling over partnering with Pure Digital, the creator of the Flip Video digital camera. This would have resulted in Google’s first-ever digital camera and probably even its first {hardware} product, had the deal gone via.

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The Flip Video deal: What occurred?

In January 2006, Pure Digital was working closely with the pre-Google YouTube, envisioning a “MySpace-like service however centered round video” with the Flip as one of the simplest ways to add content material. A Google government working at what was then often known as Google Video floated the thought of partnering with Pure Digital to make Google Video the default internet hosting accomplice.

A month later, that concept went one step additional with Pure Digital changing into fascinated with making a Google-branded digital camera. Remember that that is 2006, two years earlier than the primary Android smartphone, and effectively earlier than Google entered the {hardware} house.

However, Google Video director Jennifer Feikin offered the thought of buying YouTube as a substitute. Her reasoning was that YouTube’s group was one thing Google Video hadn’t but constructed. By shopping for YouTube, Google might assist increase the person base whereas adopting the UI and developed group of YouTube — a win-win deal for each manufacturers. “Then,” she says within the e-mail, “in the event that they [YouTube] do a cope with Pure Digital, we’ll get it anyway.”

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As historical past buffs will doubtless keep in mind, Google closed its deal for YouTube just a few months later in October 2006 to the tune of $1.65 billion.

Sadly, the Flip Video digital camera didn’t survive the smartphone increase. By 2011, after getting purchased by Cisco for $590 million, Pure Digital shut down fully. Things might have been totally different if this Google deal had come to go!


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