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Google’s Fitbit acquisition is facing tougher scrutiny in the EU

Google’s Fitbit acquisition is facing tougher scrutiny in the EU

Credit: Jimmy Westenberg / Android Authority

  • The EU is asking Google and Fitbit’s rivals concerning the deal’s affect.
  • There’s a priority Google may misuse health knowledge or market dominance.
  • Officials will resolve on the deal by July 20.

Google’s $2.1 billion buy of Fitbit is getting a more in-depth look from European Union regulators earlier than they resolve on whether or not or to not approve the deal.

The Financial Times understands (by way of The Verge) that officers have despatched questionnaires to Google and Fitbit rivals to gauge the impact of the deal on their companies. The EU desires to know the way the acquisition could damage health monitoring apps within the Play Store, how Google may use Fitbit knowledge to profile customers for adverts, and the way the acquisition may affect the digital well being trade.

In a earlier assertion to CNET, Google burdened that Fitbit’s knowledge “won’t be used” for adverts and that the main focus was on {hardware} like Versa smartwatches, not data.

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The EU has given itself till July 20 to decide on Google’s buy. If the deal doesn’t obtain approval by then, the EU can both make additional calls for from Google or launch a four-month investigation to deal with any excellent points. A protracted investigation is a definite risk given the scope of the questions, the FT stated.

As it stands, the European governing physique is going through stress from elsewhere. Australia’s Competition and Consumer Commission has expressed concern that Google may use the information to say an edge over would-be rivals, whereas 20 client teams from Europe and the Americas have argued that the Fitbit buy is an opportunity to curb a possible knowledge monopoly. Although the EU doesn’t must hearken to these requires motion, it wouldn’t be shocking in the event that they influenced the upcoming determination.

Next: Making sense of the Alphabet-Fitbit acquisition

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