How did yesterday’s launch of HBO Max go? We don’t have official numbers from WarnerMedia, however app retailer intelligence agency Sensor Tower says HBO Max was downloaded by practically 87,000 new customers throughout Apple’s App Store and Google Play.
That quantity may appear fairly low in comparison with different streaming launches — just like the four million first-day installs for Disney+, and even the 300,000 installs for Quibi.
But understand that HBO Max isn’t a wholly new service, both from a content material perspective (it bundles HBO’s library with a variety of different TV exhibits and films) or from an app perspective, because it was launched as an replace for the prevailing HBO Now streaming app.
Sensor Tower acknowledged that these numbers don’t embrace individuals who merely up to date their outdated HBO app, nevertheless it supplied one other manner to take a look at yesterday’s efficiency: Previously, HBO Now was averaging 16,000 new installs day-after-day, in order that’s 71,000 extra downloads than regular.
It’s additionally value noting that as I write this on Thursday afternoon, HBO Max is at present No. 2 amongst “free” apps within the App Store, behind Zoom however forward of YouTube, Netflix, TikTok and Disney+.
Sensor Tower estimated that HBO Now and Max have been downloaded by 33 million individuals since launching in April 2015, in comparison with 260 million for Netflix, 120 million for Hulu (each Netflix and Hulu have been measured beginning in January 2014) and 50 million for Disney+.
HBO Max launches right now; right here’s what it’s good to know