Katana raises $11M Series A to be the SaaS powering ‘manufacturing entrepreneurs’

Katana raises $11M Series A to be the SaaS powering ‘manufacturing entrepreneurs’

Katana, an Estonian startup that has constructed manufacturing-specific enterprise useful resource planning (ERP) software program for SMBs, has raised $11 million in Series A funding.

Leading the spherical is European enterprise capital agency Atomico, with participation from angel buyers Ott Kaukver ( CTO), Sten Tamkivi (CPO Topia, previously Skype), Sergei Anikin (CTO, Pipedrive) and Kairi Pauskar (former TransferWise HR Architect). Previous backer 42Cap additionally adopted on, bringing the entire funding raised by the corporate up to now to $16 million.

Founded in 2017 by Kristjan Vilosius (CEO), Priit Kaasik (engineering lead) and Hannes Kert (CCO), Katana positions itself because the “entrepreneur producer’s secret weapon” with a plug-and-play ERP for small to medium-sized producers. The thought is to wean corporations off current antiquated instruments comparable to spreadsheets and legacy software program to handle stock and manufacturing. The startup can be taking part in into macro tendencies, comparable to the arrival of on-line marketplaces and D2C e-commerce, which might be leading to an explosion of unbiased makers, spanning cosmetics to residence décor, electronics to attire, and meals and drinks.

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“We are seeing a worldwide renaissance of small manufacturing pushed by the rise of e-commerce instruments and shopper demand for bespoke merchandise produced regionally,” says Vilosius. “Just stroll round any huge metropolis from London to San Francisco, and also you’ll see workshops throughout you. Someone’s making natural cosmetics right here; over there, somebody is making electrical bikes. These corporations are run by passionate entrepreneurs promoting by way of conventional channels, but in addition promoting by way of direct-to-consumer channels, e-commerce shops and marketplaces, and many others. This is an enormous increase of makers desirous to create merchandise and promote them globally, and it isn’t a development that can disappear tomorrow”.

The downside, nonetheless, is that small and medium-sized producers don’t have the precise software program to help workflows essential to promote by way of a number of channels — and that is the place Katana is available in. The plug-and-play software program claims a superior UX designed particularly to energy boutique manufacturing, together with performance supporting the workflows of contemporary producers, i.e. stock management and optimization, and buying supplies, managing bill-of-materials, monitoring prices and extra. It additionally provides an API and integrations with well-liked e-commerce gross sales channels and accounting instruments comparable to Shopify, Amazon, WooCommerce, QuickBooks, Xero and others.

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Meet the makers of modular

“We have constructed the world’s most self on-board-able manufacturing ERP, and that’s a vital differentiation between us and opponents,” explains Vilosius. “Implementation is so easy that greater than half of Katana’s customers self-onboard. It takes lower than per week on common to get Katana up and operating, in comparison with months for opponents”.

As an instance of how an organization would possibly use Katana, think about a boutique producer utilizing Shopify as their primary gross sales channel. Once configured, Katana pulls in orders from Shopify and is aware of whether or not or not the product is out there so it may be shipped instantly. If it’s unavailable, Katana shows if the mandatory uncooked supplies wanted to fabricate are in inventory and by when the product could possibly be completed. “We deal with your entire course of from getting the uncooked supplies within the warehouse to planning manufacturing actions, executing and delivery when the product is completed,” says Vilosius.

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Image Credits: Katana

Cue assertion from Atomico associate Ben Blume, who joins the Katana board: “Atomico has all the time believed within the energy of Estonian-built engineering and product, and as we received to know the staff at Katana, we noticed a well-known sample: a relentlessly product-focussed staff with the unimaginable potential to construct and suppose from their buyer’s standpoint, and an unwavering perception {that a} new era of producers with huge concepts shouldn’t must accept lower than world-class know-how to help them.”


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