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LA’s Kickback is a social shopping app that converts users into marketing channels through cash rewards

Frankie Bernstein, the Venice, Calif.-based serial entrepreneur, is aware of advertising.

At his final startup, Markett, Bernstein turned school college students into model ambassadors who had been paid by the businesses they repped for proselytizing about them on campuses.

Now he’s utilizing that information to launch Kickback on iOS and Android. It’s invite-only at this level, however the thought is that it makes use of firm’s advertising budgets to create procuring rewards and incentives for app customers. In the identical means that Markett turned school college students into advocates for apps like Uber and Lyft, Kickback will flip customers into model ambassadors by its app.

In-app referrals and reductions for procuring are nothing new to the e-commerce world. In China, apps like Pinduoduo have changed into billion greenback companies on the power of referrals. Indeed, Pinduoduo just lately raised $1.1 billion in funding to hit a valuation of almost $100 billion.

It was solely a matter of time earlier than an American firm tried to repeat its success. Kickback — like most new apps today — is invite-only.

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Once previous the ready checklist, customers get reductions on manufacturers and may earn cash-back rewards once they store or once they encourage their pals to purchase one thing with the app.

So far manufacturers on the app embrace Walmart, Sam’s Club, Nike, Alo Yoga, Reebok, Away, Planet Blue, Sonos, Winc, Postmates, Casper, Kate Somerville, Lacoste, Columbia. Users get reductions or money rewards once they store and earn “kickbacks” once they invite somebody to buy utilizing their low cost code. Cash rewards might be withdrawn utilizing PayPal, based on an announcement.

“Our mission is to take the billions of {dollars} manufacturers spend on promoting and put that cash straight into the pockets of the folks,” mentioned Franky Bernstein, Founder and CEO of Kickback, in an announcement. “Brands know essentially the most highly effective type of advertising is phrase of mouth. We wish to say that persons are 100% extra prone to go on a primary date, watch a film or, in our case, attempt a brand new services or products if a buddy tells them about it. People have all the time beloved sharing their favourite services and products with their pals. Now with Kickback, they receives a commission for it.”

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