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Lego pauses marketing of police sets, amid protests

Lego pauses marketing of police sets, amid protests

Earlier this week, Lego despatched a letter to associates requesting a variety of kits be faraway from all websites and advertising. The record featured various totally different kits involving police minifigs (sure, together with “Donut Shop Opening”), together with the White House.

There’s been some murky info surrounding the extent of Lego’s transfer, however the firm was fast to elucidate that not one of the aforementioned kits have really been canceled. All are nonetheless accessible on the market by way of the corporate’s web site, together with these Lego shops which might be nonetheless open amid the worldwide pandemic.

pic.twitter.com/gpWKJ8pr7V

— LEGO (@LEGO_Group) June 3, 2020

A spokesperson added that the promoting and social sharing for the units has been paused, because the U.S. and different worldwide cities protest racial inequality and police brutality within the wake of the killing of George Floyd. The firm informed TechCrunch:

We haven’t eliminated any merchandise from sale or stopped advertising any merchandise. On Tuesday we paused sharing social media content material on our channels. We knowledgeable our Affiliate Program members about this and urged they do the identical.

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The transfer went into impact on June 2 — Blackout Tuesday, because it got here to be identified in music and expertise circles. The spokesperson went on to inform TechCrunch that advertising of the aforementioned merchandise is about to renew “inside the subsequent few days.”

We’ve seen incorrect reviews saying we’ve eliminated some LEGO units from sale. To be clear, that’s not the case and reviews in any other case are false. Our intention was to quickly pause digital promoting in response to occasions within the US. We hope this clears issues up.

— LEGO (@LEGO_Group) June 4, 2020

On Wednesday, the Danish toymaker took to Twitter to notice solidarity in opposition to racism, including that it’ll donate $Four million to unspecified nonprofits “devoted to supporting black youngsters and educating all youngsters about racial equality.”

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