Jump bikes are returning to London — this time via its new proprietor Lime .
London is the primary metropolis in Europe to see Jump bikes return since Uber offloaded the corporate to Lime in a posh deal that unfolded in May. Lime raised $170 million in a funding spherical led by Uber, together with different current traders Alphabet, Bain Capital Ventures and GV. As a part of the deal, Lime acquired Jump, the electrical bike and scooter division that Uber acquired in 2018 for round $200 million.
When the deal closed with Lime, 1000’s of Jump bikes have been scrapped within the United States and the whole Jump group — some 400 staff — misplaced their jobs. Lime closed the acquisition of Jump in Europe a number of weeks after the transaction closed within the U.S. Until now, it was unclear if the Jump bikes in Europe would undergo the identical destiny as their counterparts within the United States.
Thousands of Jump bikes have been pulled off the streets in European cities reminiscent of Berlin, Brussels, Lisbon, London, Madrid, Malaga, Munich, Paris, Rome and Rotterdam. It’s unlikely that Lime will put Jump bikes again in all of those cities. Sources have mentioned Lime plans to redeploy Jump scooters and bikes in London, Paris, Rome and Barcelona. Today’s announcement seems to be step one.
For now, the Jump bikes shall be out there within the Uber app in London. The Jump bikes shall be added to the Lime app at a later date because of ongoing techniques integration, the corporate mentioned. The fleet dimension will begin at round 100 e-bikes and can develop based mostly on demand. Pricing shall be £1 unlock and 15p per minute thereafter. Bikes shall be deployed in Camden and Islington, Lime mentioned.
Demand for bikes seems to have prompted Lime to deliver Jump again into service. The firm mentioned that since lockdown restrictions have eased, Lime’s e-bike rental service has seen document utilization. The micromobility firm mentioned customers are taking longer journeys and the bikes are getting used extra incessantly. Lime additionally recorded its highest-ever utilization in a single day over a weekend in mid-June with greater than 4,000 new customers. Lime mentioned its e-bike community has now facilitated over 1.5 million journeys throughout London.
The reintroduction of Jump bikes in London is a part of a broader plan by Lime to extend its presence within the metropolis. Earlier this week, the UK introduced that an e-scooter pilot program would start Saturday. Lime mentioned it has partnered with international insurance coverage large Allianz to offer protection for Lime e-scooter riders within the UK. Lime mentioned it co-designed a two-year security marketing campaign with Allianz that can run till March 2022.