Lyft continues to broaden past its core ride-hailing enterprise into bikes, scooters, transit and now rental automobiles. The firm mentioned Thursday that it’s taking Lyft Rentals, a pilot program that launched in December, and increasing it by a partnership with Sixt.
Lyft Rentals initially gave of us in Los Angeles and San Francisco the power to hire autos by its app, which may be historically used to hail a experience or seize a shared scooter. The pilot was profitable sufficient to warrant an enlargement, however with one notable change. Lyft owns and operates the rental fleet in Los Angeles and San Francisco. The new partnership will shift that accountability to Sixt, a world rental automotive firm with greater than 70 areas within the United States. Lyft mentioned it can proceed to personal and function the rental fleet in Los Angeles and San Francisco.
The automotive rental possibility by way of the Sixt partnership will initially broaden to Las Vegas, Miami and Seattle. Lyft mentioned it plans to broaden to all cities throughout the Sixt rental community within the U.S. within the coming months.
Customers can open the Lyft app to discover a number of automobiles that may be rented instantly from the “Rentals” tab. From right here, customers can choose their automobile class, reservation dates, location and an possibility so as to add insurance coverage protection. Customers even have the choice to pick out the precise make and mannequin of their automobile. Lyft mentioned it can present a $10 credit score for use to hail a experience after dropping the automotive again on the Sixt lot.
Lyft Rentals shouldn’t be confused with the corporate’s Express Drive program, which supplies individuals who need to drive on the Lyft ride-hailing app a approach to achieve entry to a automobile. Express Drive, which is in partnership with Hertz, is aimed toward drivers. Lyft Rentals is a client product.
Lyft is betting that the partnership with Sixt will permit it to scale shortly with out taking up the excessive capital prices of shopping for, proudly owning and sustaining the precise autos, to not point out the burden of managing the assorted permits required to function a rental automotive firm in cities and at airports.
Lyft will obtain a fee from every rental made by the app, in accordance with the corporate.