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Microsoft slips Bing search into Android through Outlook

Microsoft slips Bing search into Android through Outlook

  • Users who set up Outlook for Android have seen a Bing search choice creep into long-press menus.
  • It’s not the primary time Microsoft has used Android options to advertise its providers.

If you employ Outlook to your Android cellphone’s e mail and calendars, you would possibly see an surprising gross sales pitch for Microsoft’s search engine.

Android customers have found that Outlook slips a “Bing search” choice into the long-press menu you see when you choose textual content. Tap it and it’ll open your default browser with a Bing question for no matter phrases you had chosen. It’s useful, however seemingly not what you needed in case you dwell in a Google-centric world.

The menu choice doesn’t seem for everybody, and a few have reported success in eliminating it by uninstalling Outlook. It may not even be seen in case you reinstall the app. It doesn’t look like out there while you set up different Microsoft apps past Bing.

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We’ve requested Microsoft for remark, though this isn’t a totally novel technique. The firm slipped strategies for its personal apps into Android’s share menu in 2019.

There is an incentive for the corporate to experiment with options like this.

Microsoft is utilizing built-in Android performance so as to add the Bing search choice. It’s not compromising your system or in any other case going out of bounds, then. However, the apply may not discover many followers. The firm is selling Bing to customers who didn’t count on it (and often didn’t need it) on their units in any type, not to mention system-wide.

There is an incentive for the corporate to experiment with options like this. Bing had slightly below 2.8% of search engine utilization share in June 2020, in response to StatCounter. While that’s bigger than many of the competitors, it pales in comparison with Google’s 91.75% share. Microsoft has quite a lot of floor to cowl if it’s going to be extra aggressive, and suggesting Bing searches to thousands and thousands of customers there have been over 100 million downloads as we write this) theoretically helps shut the hole.

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