Virtual lessons may make it simpler to work out wherever, anytime, however not for anybody. Mainstream health tech usually targets the younger and match, in ads and cardio-heavy workout routines. It successfully excludes growing older adults from collaborating.
This hole between mainstream health and elders is the place Mighty Health, a Y Combinator graduate, is available in.
Mighty Health has created a diet and health wellness app that’s tailor-made to older adults who may need achy hips or joint issues. Today, the San Francisco-based startup has introduced it raised $2.eight million in funding by Y Combinator, NextView Ventures, RRE Ventures, Liquid2 Ventures, Soma Capital and extra.
Founder and CEO James Li is the kid of immigrants, a element he says helped him lean into entrepreneurship. He had the thought for Mighty Health after his father was rushed to the hospital for emergency open-heart surgical procedure.
“Growing up, we are able to usually consider our mother and father as invincible — they appear after you and maintain you, and also you often don’t fear an excessive amount of about them,” Li stated. His dad survived the surgical procedure, and Li thought concerning the evolving well being wants and limitations of oldsters over 50 years outdated. He teamed up with co-founder Dr. Bernard Chang, the youngest-ever ED physician to obtain a top-tier NIH grant and the vice chair of analysis at Columbia University Medical Center, to create Mighty Health.
Mighty Health’s product is concentrated on three issues: stay teaching; content material centered on diet, preventative checkups and exercises; and celebrations that permit relations tune into their family members’ achievements.
The app has inclusivity constructed into its performance. Everyday, a consumer logs in and will get a set of three to 5 duties to finish, distributed amongst diet, train and exercises. The exercises are pre-recorded movies with trainers which have centered on the over-50 inhabitants. Think indoor cardio units centered on being kinder to joints or decrease her impacts.
One buyer, Elizabeth, is a 56-year-old mom who joined Mighty Health after struggling a cardiac incident. The app acquired her to begin strolling 9,000 steps a day, lose weigh, decrease ldl cholesterol and, better of all, uncover a love for a vegetable she had not too long ago written off: brussels sprouts.
Mighty Health’s different core focus, past health, is diet. The app pairs customers with a coach to assist them create wholesome habits round diet and life-style. The teaching is finished by textual content message. Li says this was intentional as a result of within the early days of Mighty Health, he noticed that teaching in-app was tough for customers to navigate.
“You have to fulfill them within the center the place they’re,” Li stated. The stay teaching can also be met with cellphone calls, though 90% of coach interactions are text-message based mostly.
The diet program additionally accounts for a various consumer base. Mighty Health selected to not supply or push recipes upon members, not like a variety of different functions, as a result of all international locations and cultures won’t discover generic recipes accessible.
“Instead, we concentrate on the ingredient stage,” he stated. “We ship them substances that they will piece collectively nonetheless they like at dwelling in the best way that they prepare dinner their cultural meals.”
The firm gives a free seven-day path, adopted by a membership payment of $20 per thirty days. It’s additionally having discussions with numerous well being insurers to supply Mighty Health as a profit.
With the brand new capital, the startup employed a number of engineers and a designer to construct out product integrations with health trackers, plus add new content material. For now, Li sees his father’s progress with delight.
“Though I’m certain he generally thinks I simply went from nagging him on to nagging him by my product, he’s been consuming more healthy and exercising almost each day,” Li stated. So far, his father has misplaced 25 kilos.