Blockchain rewards platform MiL.okay has maintained its spectacular run by means of 2020 by securing a list for Milk Coin (MLK) on KuCoin. The native token of MiL.okay Alliance can be out there for buying and selling from August 6 on the cryptocurrency alternate, paired in opposition to BTC and USDT. The itemizing will add liquidity to the MLK token whereas extending the utility of MiL.okay’s blockchain rewards platform. Having constructed a strong basis inside South Korea, the place the undertaking was based, MiL.okay is now extending its aim of an interchangeable loyalty factors platform to a worldwide viewers.
It is a pleasure to announce that Milk Coin (MLK) can be listed on KuCoin. To obtain the imaginative and prescient of changing into a worldwide undertaking, MiL.okay workforce will hold doing its greatest to increase its service and token to the worldwide market! https://t.co/2cOIKir78R
— Milk Alliance (@milk_alliance) August 4, 2020
KuCoin’s choice to checklist MLK is an indication that MiL.okay is beginning to unfold its wings and produce the advantages of swappable loyalty factors to markets past Asia. As the model grows, extra integrations with life-style, hospitality, and leisure corporations are anticipated to be introduced, rising the utility of each the MiL.okay Alliance platform and the token itself. The undertaking already has a number of main manufacturers onboard together with Yanolja, a South Korean journey unicorn with eight million customers, and Shinsegae Duty-Free, which is a part of the retail large Shinsegae group.
MiL.okay Pours into the European Market
KuCoin is a well-liked alternate for retail merchants in Europe and Asia. It’s made a reputation for itself by means of a willingness to maneuver quick and checklist quick, including belongings from new and rising initiatives which have a powerful neighborhood in place. Once MLK joins the KuCoin household on August 6, it would grow to be simpler for customers of the MiL.okay app to accumulate Milk Coin and use it of their day by day lives to take pleasure in reductions in retail shops and on journey.
Despite 2020 having been a dire yr for the journey trade, which has been shocked by the results of the coronavirus, MiL.okay’s loyalty platform has flourished. Although designed for OTAs, airways, and different journey trade operators, MiL.okay’s diversification into leisure and retail has helped it achieve traction at a time when different startups are treading water.
In April, MiL.okay revealed that it had built-in with Yanolja, South Korea’s fastest-growing on-line journey company, enabling members to attach the Yanolja app to the MiL.okay app to earn rewards and take part in MiL.okay promotions. An identical integration with Shinsegae Duty-Free, a well-liked retail outlet in downtown Seoul, swiftly adopted. Then, in July, MiL.okay launched a hybrid staking program, offering incentives for MLK holders to lock their tokens into the MiL.okay app and earn rewards.
Loyalty Points Belong on a Blockchain
MiL.okay, which was launched in 2019 by Jayden Joo and Rooney Jung, successfully turns reward factors right into a forex of their very own that may be traded for different reward factors and even money. The undertaking tackles the issue of rewards factors going to waste as a result of clients are unable to spend them with the issuer.
MiL.okay was born out of the assumption that loyalty factors must be free of their siloed apps and ecosystems and utilized all through the world. To obtain this, MiL.okay has developed a blockchain-based platform to combination loyalty factors and make them exchangeable with Milk Coin (MLK). MLK will be mixed with rewards factors to assert further reductions with taking part companions, and used to assert coupons inside the app.
Like all networks, MiL.okay is a product whose worth will increase are extra individuals – each customers and companies – are onboarded to its ecosystem. Securing the participation of extra retailers, OTAs, on-line shops, and buying facilities can be key to reaching this. As will rising the provision of Milk Coin on international exchanges. MLK’s KuCoin itemizing is a vital step in realizing this whereas serving to MiL.okay stream into new markets.